Talent.com
Principal Product Manager - MarTech / AdTech Domain

Principal Product Manager - MarTech / AdTech Domain

WorksconsultancyMumbai
2 days ago
Job description

Description :

  • Lead end-to-end product lifecycle : ideation, requirement definition, development, launch, and iteration.
  • Collaborate with engineering and data science teams to design scalable identity solutions leveraging first-party, third-party, and probabilistic signals.
  • Author high-quality PRDs, user stories, and acceptance criteria, ensuring clarity for cross-functional teams.
  • Drive integration strategy with data partners, DSPs, and other activation channels to expand Docerees reach and addressability.

Data & Privacy Expertise :

  • Develop solutions that unify HCP identities across platforms while maintaining strict compliance with privacy regulations like HIPAA, GDPR, CCPA, and industry-specific rules.
  • Ensure high identity match rates, data quality, and robust governance frameworks.
  • Explore advanced techniques such as probabilistic linking, email-based resolution, and graph modeling to continuously improve audience unification.

    • User Experience & Enablement :

  • Collaborate with UX designers to simplify complex workflows for internal teams and clients managing HCP audiences.
  • Provide clear product documentation, training, and enablement materials to maximize adoption.

    • Performance & Optimization :

  • Define metrics for success (match rate, segment addressability, HCP coverage, platform adoption) and continuously optimize solutions.
  • Use data-driven insights to iterate on products, identify gaps, and enhance identity resolution accuracy and reliability.

    • Ideal Candidate :

  • Bachelors or Masters in Computer Science, Engineering, Data Science, or related field.

    • Experience :

  • 7+ years in product management, with significant experience owning data-centric products, preferably identity resolution, CDPs, DMPs, or large-scale data systems in AdTech / MarTech.
  • Proven track record in data integration, audience unification, or identity resolution products.

    • Skills & Expertise :

  • Strong knowledge of identity systems : deterministic and probabilistic matching, identity graphs, email-based resolution, hashed identifiers, device IDs, and consent management.
  • Deep understanding of healthcare and HCP data ecosystems is a plus.
  • Ability to translate complex technical solutions into clear product strategy and business impact.
  • Exceptional stakeholder management, communication, and leadership skills.
  • Strong analytical mindset with experience in SQL, data modeling, or analytics.
  • Comfort operating in a fast-paced, high-growth environment and leading cross-functional initiatives.

    • (ref : hirist.tech)

    Create a job alert for this search

    Principal Product Manager • Mumbai