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Digital Marketing Analyst

Digital Marketing Analyst

Rabbit Digital Branding SolutionsHyderabad, Telangana, India
1 day ago
Job description

Qualification : MBA (Marketing / Analytics / Business Strategy preferred)

Experience : 3–6 years in Digital Marketing / Performance Marketing / Marketing Analytics

Job Overview

We are looking for a dynamic Business Analyst – Digital Marketing who can act as the strategic growth partner for our clients. The candidate will combine analytical skills with business acumen to scale client businesses through data-driven marketing insights, campaign optimisation, and cross-platform strategies.

Key Responsibilities

Campaign Analysis & Optimisation

  • Study current and historical campaigns across Google Ads, Meta Ads, and Q-commerce platforms like Zepto, Blinkit, Instamart etc.
  • Provide daily optimisation insights on spends, ROAS, CTR, CPC, CPA, ATC, Orders, and other KPIs.
  • Benchmark campaign performance against industry standards.

Strategic Planning & Brand Understanding

  • Understand the brand’s objectives, target group, markets, and focus products / services.
  • Map campaigns to consumer behaviour, seasonal trends, and regional preferences.
  • Identify which products / services to prioritise based on infrastructure, stocks, performance, and inventory focus.

    • Marketing Funnel & Automation

  • Design and track marketing automation funnels (awareness → consideration → conversion → loyalty).
  • Recommend improvements for lead nurturing, retargeting, and upsell campaigns.

    • Cross-Channel Expansion

  • Propose and plan media extensions into OTT platforms, news portals, and regional channels.
  • Create media mix strategies balancing performance marketing with awareness-driven platforms.

    • Insights & Reporting

  • Deliver daily, weekly, and monthly reports with actionable insights.
  • Translate raw campaign data into business insights for scaling revenue.
  • Highlight risks, opportunities, and recommend budget reallocations.

    • Required Skills

  • Strong knowledge of Google Ads, Meta Ads, and Programmatic platforms.
  • Understanding of Q-commerce advertising dashboards (Zepto, Blinkit, Big Basket, Instamart).
  • Proficiency in Excel / Google Sheets / BI Tools (pivot tables, dashboards, ROAS analysis).
  • Solid grasp of consumer behaviour analytics and seasonal demand planning.
  • Knowledge of OTT, display, and affiliate marketing.
  • Ability to work with creative teams to align insights with messaging.

    • Soft Skills

  • Strong analytical and problem-solving skills.
  • Ability to communicate insights clearly to clients and internal teams.
  • Ownership mindset : treat client business growth as your own.
  • Comfortable working in a fast-paced agency environment with daily optimisations.

    • What We Offer

  • Exposure to multiple industries and fast-growing brands.
  • Opportunity to drive end-to-end growth strategies.
  • A performance-driven culture with room for innovation.
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    Digital Marketing • Hyderabad, Telangana, India