Digital Media Manager

Location : Bangalore

Work Mode : On-site

Workdays : 6 Days a Week

About Herbal Strategi

Herbal Strategi is a leading herbal homecare brand offering 100% natural, non-toxic, and eco-friendly solutions across repellents, cleaners, and fresheners. With strong presence on Amazon, Flipkart, D2C, and Quick Commerce .

Role Overview

We are looking for a Media Manager – Performance Marketing with 2–3 years of hands-on experience in running ROI-driven campaigns. The role demands expertise in YouTube and Google Ads, Meta Ads, GTM, GMC, Google Analytics, and Marketplace Ads (Amazon & Flipkart) . The ideal candidate must be analytical, detail-oriented, and passionate about brand building.

Key Responsibilities

• Plan, execute, and continuously optimize performance campaigns across Google, Meta, Amazon, and Flipkart.
• Manage and monitor budgets to deliver ROAS / ROI goals .
• Own campaign tracking and attribution through Google Tag Manager (GTM), GMC, and Google Analytics
• Build and manage keyword strategies, audience segments, and bid optimizations for efficiency
• Run A / B tests on creatives, ad copies, targeting, and landing pages to improve conversion rates.
• Track Amazon & Flipkart ad placements, keyword ranking, and TACoS to maximize marketplace revenue
• Prepare weekly performance reports with actionable insights
• Stay updated with new ad tech, platform updates, and automation tools to maintain a competitive edge.

Qualifications & Skills

What We Offer

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