Brand Localization Specialist

About Us :

Paula’s Choice, a global skincare leader founded in 1995, empowers individuals to define beauty on their own terms through science-backed products. Our mission comes to life through four core values that guide our actions, decisions, and impact :

• Build Trust : We set the standard for skincare, transparency, and shared knowledge.
• Be Bold : We lead through innovation and by challenging the status quo.
• Act with Kindness : We operate with respect and care—for our customers, colleagues, and the planet.
• Create Community : We believe in the power of connection—whether educating customers, supporting each other, or giving back, we grow stronger together.

About the Region :

Our Southeast Asian headquarters is located in Singapore, and currently manages Singapore, Malaysia, Indonesia, Thailand, Philippines and India. Our channels include not only our own DTC platform, but also marketplaces such as Lazada, Shopee, Amazon, Zalora as well as an offline presence in Unity Pharmacies and Sephora Stores.

About Our Culture :

We’re a rapidly growing entrepreneurial team that thrives on change, prioritizing a culture of feedback and inclusivity. Our culture encourages continuous learning and is fueled by connection, curiosity, and cross-functional collaboration.

Paula’s Choice is also committed to diversity! Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it’s the right thing to do, but because it makes our company stronger. We hope you agree. If you share our values and our enthusiasm for empowering people to achieve their own definition of beautiful, Paula’s Choice could be a wonderful fit for you.

Brand & Creative Specialist - India

About the Role

We are seeking a highly creative, culturally astute, and results-driven Brand & Creative Specialist to join our team, focusing exclusively on the Indian Market. This pivotal role is at the intersection of brand localization, creative production, and cross-functional coordination, ensuring our global brand narrative is accurately adapted and amplified to resonate with the diverse Indian consumer base.

This specialist will be instrumental in creating and adapting all visual and written communications—from social media to digital ads and Onsite assets—to ensure they are culturally relevant and aligned with consumer preferences in India, a crucial step to avoid concerns in imagery and achieve higher engagement rates.

Key Responsibilities

I. Content & Creative Localization

II. Cross-Functional Coordination & Agency Operations

Qualifications & Skills

Bonus Points For

The Impact You'll Have