Job Summary :
We are seeking a highly motivated and results-oriented PPC Specialist with at least 2 years of hands-on experience managing paid campaigns. The ideal candidate will have a strong understanding of paid search, display advertising, and performance marketing. You'll be responsible for planning, executing, and optimizing our clients' PPC campaigns to maximize ROI.
Key Responsibilities :
- Plan, create, and manage PPC campaigns across Google Ads, Bing Ads, Facebook, LinkedIn, etc.
- Conduct keyword research, competitor analysis, and A / B testing to refine campaign strategies
- Monitor and analyze campaign performance metrics, generating regular reports with actionable insights
- Optimize landing pages and ad copy to improve quality scores and conversion rates
- Collaborate with design and content teams to develop high-converting creative assets
- Stay up to date with the latest PPC trends, tools, and best practices
- Manage budgets and bid strategies effectively to achieve campaign KPIs
- Provide recommendations for account growth and scalability
Requirements :
Minimum 2 years of experience in PPC campaign managementProficiency with Google Ads, Google Analytics, Google Tag Manager, and major PPC platformsStrong analytical skills with the ability to interpret data and trendsExcellent communication and time management skillsBachelor's degree in Marketing, Business, or a related field is preferredSkills Required
Google Ads, Google Tag Manager, bing ads , Google Analytics