Job Title : Social Media Marketing Professional
About the Role
We are seeking a highly skilled social media marketing professional to manage our online presence across various platforms. The ideal candidate will have expertise in creating engaging content, managing social media accounts, and analyzing campaign performance.
Key Responsibilities :
- Community Building : Create and manage communities on all social media platforms and online sites.
- Social Media Account Management : Manage multiple social media accounts and generate reports for campaigns handled.
- Technical Health : Regularly check the technical health of each social media platform and respond to changes within social networks.
- Social Listening : Use relevant tools to monitor social media listening and derive insights.
- Strategy Implementation : Design and implement a social media strategy to align with business goals.
- Performance Tracking : Track the performance of posts and derive insights to propose future strategies.
- Content Calendar : Create a monthly content calendar.
Requirements :
Paid Activities : Handle paid activities, post boosting, and basic campaign creation on Facebook and Google.Targets Achievement : Achieve weekly / monthly targets set for individual brands.Research and Analysis : Perform research on current benchmark trends and audience analysis for brands.Engaging Content : Generate, edit, publish, and share engaging content daily.Brand Awareness : Suggest and implement new features to develop brand awareness.Staying Up-to-Date : Stay up-to-date with current technologies and trends in social media, design tools, and applications.Customer Engagement : Communicate with followers, respond to queries in a timely manner, and monitor customer reviews.KPI Updates : Provide weekly KPI updates and present to management.Audience Expectations : Analyze customer expectations according to past social media activity.Influencer Network : Establish relationships with social media influencers to develop a strong network.Brand Consistency : Ensure brand consistency in copy through tone, voice, and terminology.Follower Growth : Create actionable plans to both grow and maintain followers.