Regional marketing manager

Regional Marketing Manager is responsible for overseeing marketing campaigns and initiatives to increase brand awareness as well as sales for an assigned region. This role is also responsible for driving new store launches and their sustenance and growth campaigns. ___

Notes :

1. Strong knowledge of digital marketing & know how of per marketing

2. Expert in market research analysis, customer segmentation, customer profiling

3. Marketing expertise in RFM, Retention, Loyalty

4. Ability to do or assist in media plan ( online and offline)

5. Activation experience a must

6. Expert in Analysis, Excel , Power BI, Data

Decison to be made : Regional Located vs Centrally Located

____

Objectives

Achieve Sales Targets : Lead and execute marketing campaigns to meet or exceed predefined sales targets for each store in the assigned rew regions containing around to 30 to 40 stores.

Enhance Customer Insights and Market Understanding : Regularly analyze sales data to identify customer preferences and market trends, and use this data to inform marketing strategies.

Strengthen Stakeholder Relationships : Serve as the single point of contact for Regional and Cluster Managers, facilitating seamless communication and effective marketing support.

Improve Underperforming Stores : Identify and implement targeted marketing initiatives to turnaround the performance of stores that are not meeting sales expectations.

Increase Brand Awareness in Local Markets : Develop and implement strategies to build and maintain brand presence in local markets, aiming to increase footfall and market share.

Responsibilities :

Develop and oversee sales-oriented marketing initiatives to enhance brand awareness and increase footfall in retail stores assigned.

Regular store visits to meet customers, store manager, cluster manager and area manager and understand their marketing support requirements.

Strategize and execute marketing plans for new store launches, encompassing pre-launch buzz, grand opening initiatives, and post-launch sustainability efforts.

Ensure brand consistency across all marketing materials, campaigns, and in-store experiences.

Identify underperforming stores and develop strategies to address issues, improve performance, and drive profitability.

Responsible for setting up a strong network of vendors / agencies for various activities planned for the respective regions.

Providing guidance and support to the marketing executives to achieve marketing objectives.

Manage marketing budgets effectively, ensuring that all activities are completed within budget constraints and on time.

Candidate Profile : Qualification

Bachelor's degree in marketing, business administration, or a related field is required; a Master's degree is preferred.

4-6 years of retail marketing experience with earlier experience at individual store sales / marketing desirable

Should have experience in working in the required region.

Experience

Experience in managing ATL & BTL marketing strategies for specific regions within a retail environment.

Strong knowledge of marketing concepts and strategies.

Proficiency in budget management and optimizing marketing budgets for ROI.

Experience with market research, market entry strategies, and new market development.

Strong knowledge of market trends and competition.

Demonstrated sales growth for specific regions.

Local Market Acumen

Strong understanding of local market trends, customer behaviors, and competition.

Ability to execute tailor marketing strategies to local market dynamics.

Achievements

A track record of consistently meeting or exceeding sales targets within the region.

Successfully launched and expanded into new regional markets, resulting in significant revenue growth.

Implemented cost-effective marketing strategies, leading to notable ROI improvements.