Catalogue executive (Noida)

Job Description

Mail : - info@naukripay.com

Catalog Executive manages and maintains a company's product listings, ensuring accuracy, consistency, and optimization across digital platforms. Key responsibilities include creating compelling product descriptions, uploading product details and images, performing quality checks, and collaborating with marketing and sales teams to improve product visibility and meet business goals. They often need strong skills in data management, SEO, and e-commerce platforms.

Key responsibilities

Catalog management : Create, update, and maintain product listings on e-commerce platforms and other channels, ensuring all information like descriptions, specifications, images, and pricing is accurate and consistent.

Content creation : Write or refine product descriptions to be accurate, compelling, and informative.

Quality assurance : Conduct regular audits of the product catalog to identify and correct errors and ensure compliance with brand guidelines.

Content optimization : Optimize product listings for search engines (SEO) to improve search visibility, traffic, and conversion rates.

Cross-functional collaboration : Work closely with marketing, sales, and brand teams to gather product information, understand customer needs, and align with business goals.

Image management : Organize and upload product images, sometimes requiring basic image editing to ensure a professional presentation.

Performance monitoring : Track the performance of product listings and suggest improvements based on data analysis.

Necessary skills

Data entry and management : Proficiency in accurately entering and organizing large amounts of data.

E-commerce platforms : Experience with e-commerce platforms like Magento and a familiarity with online marketplace standards.

SEO knowledge : Understanding of SEO practices to optimize product listings for search visibility.

Attention to detail : A meticulous approach to ensure accuracy in product information and formatting.

Organizational skills : Ability to manage multiple tasks, prioritize, and meet deadlines.

Communication skills : Ability to collaborate effectively with various internal and external teams.

Technical skills : Familiarity with tools like Microsoft Excel, Google Sheets, and image editing software (e.g., Photoshop).

Requirements

Digital Marketing job typically involves developing and implementing marketing strategies across various online channels to promote a company's products or services, increase brand awareness, and drive sales. This includes tasks like creating content, managing social media, running email campaigns, optimizing websites for search engines (SEO), and analyzing campaign performance. Key Responsibilities : Developing and executing digital marketing strategies : This involves setting goals, identifying target audiences, and planning campaigns across different platforms. Content creation : Producing engaging content for websites, social media, emails, and other digital channels. Social media management : Building and managing social media presence, creating content, and engaging with followers. Search engine optimization (SEO) : Optimizing website content and structure to improve search engine rankings. Email marketing : Creating and sending email campaigns to nurture leads and engage customers. Paid advertising (PPC) : Managing and optimizing paid advertising campaigns on platforms like Google Ads. Website management : Ensuring the website is user-friendly, informative, and optimized for conversions. Performance analysis : Tracking and analyzing key metrics to measure the effectiveness of marketing campaigns and identify areas for improvement. Staying up-to-date on digital marketing trends : Continuously learning about new technologies, platforms, and best practices. Collaboration with other teams : Working with sales, product development, and other teams to align marketing efforts with overall business goals. Skills and Qualifications : Digital marketing expertise : Strong understanding of various digital marketing channels and strategies. Content creation and writing skills : Ability to create compelling and engaging content for different platforms. Social media management skills : Experience in managing social media accounts and engaging with audiences. SEO knowledge : Understanding of SEO principles and best practices. Email marketing skills : Experience in creating and managing email campaigns. Analytical and data interpretation skills : Ability to track, analyze, and interpret data to measure campaign performance. Communication and collaboration skills : Ability to communicate effectively with team members and stakeholders. Project management skills : Ability to manage multiple projects and meet deadlines. Adaptability and willingness to learn : The digital marketing landscape is constantly evolving, so adaptability and a willingness to learn new skills are essential, according to job description websites.