Description : Key Role Overview
The Product Manager for Growth & Monetization will be responsible for defining and executing the product roadmap to significantly improve user activation, retention, and revenue streams.
This is a high-impact, data-driven role that sits at the intersection of business strategy, technology, and user experience.
Key Responsibilities :
- Product Strategy : Define the vision and roadmap for critical growth loops, including user onboarding, referral programs, subscription tiers, and premium feature monetization.
- A / B Testing & Optimization : Lead an aggressive experimentation culture, designing, executing, and analyzing A / B tests to optimize core conversion funnels (e.g., free-to-paid, trial conversion, checkout flow).
- User Research & Data : Deeply understand user behavior using quantitative data (Mixpanel, Google Analytics, SQL) and qualitative feedback. Translate insights into product requirements and features.
- Cross-Functional Leadership : Work closely with Engineering, Design, Data Science, and Marketing teams to launch features on time and to specification.
- Monetization Levers : Identify new revenue opportunities and develop pricing, packaging, and promotional strategies for various product offerings.
- Backlog Management : Own and prioritize the product backlog, write detailed user stories, and manage sprint planning to ensure maximum impact on key business metrics.
Required Skills & Competencies :
Product Management Experience : Minimum 2+ years of direct experience as a Product Manager, preferably in a growth-focused role.Data Proficiency : Strong analytical skills with hands-on experience in SQL, Excel, and data visualization tools (e.g., Tableau). Data-driven decision-making is essential.Technical Fluency : Ability to communicate effectively with engineering teams and understand technical tradeoffs. Prior coding experience is a strong plus.UX / UI Acumen : A keen eye for user experience and ability to articulate design requirements to create intuitive and high-converting product flows.Business Mindset : Deep understanding of unit economics, LTV (Lifetime Value), CAC (Customer Acquisition Cost), and ARPU (Average Revenue Per User).Problem-Solving : Proven ability to break down complex, ambiguous problems into concrete product iterations(ref : iimjobs.com)