Social Media Associate - Brand Channel

EssentiallySportsMeerut, IN

7 hours ago

Job description

Location : Remote

Type : Full-time

About EssentiallySports

EssentiallySports is the home for the underserved sports fan. We tell stories that go beyond the headlines — blending sports, culture, and fandom in ways that resonate with millions worldwide. If you live and breathe sports, understand digital trends, and love building viral content — this is the place for you.

About the Role

We’re looking for a creative and driven Social Media Associate to grow and manage our brand channels — including the main EssentiallySports Instagram page and other key social handles. You’ll work closely with internal teams to ideate, create, and execute social-first content that fuels engagement, builds brand love, and makes EssentiallySports a go-to name in digital sports media.

Key Responsibilities

Content Ideation & Creation : Develop daily post ideas, reels, and campaigns tailored for U.S. sports fans, mirroring the tone, style, and virality of top sports pages.
Platform Execution : Manage publishing schedules, craft catchy captions, and optimize content for Instagram and other social platforms.
Brand Channel Ownership : Own the voice, growth, and aesthetic of EssentiallySports’ main brand channels.
Cross-Team Collaboration : Partner with design, editorial, and marketing teams to translate brand priorities into engaging, social-first stories.
Trend Spotting : Identify emerging trends, formats, and algorithm shifts to keep our pages ahead of the curve.
On-Page Engagement : Interact with our sports community — respond to comments, host polls and quizzes, and foster meaningful fan interactions.
Performance Reporting : Track performance metrics (reach, engagement, follower growth) and share data-driven insights to refine strategy.

What We’re Looking For

1-3 years of experience in social media, brand marketing, or digital content (internships count!).

Strong understanding of American sports (NFL, NBA, MLB, NCAA, etc.).

A creative, social-first thinker who knows what makes content click.

Proficiency in Instagram, Reels, meme trends, and short-form video culture.

Strong written communication and collaboration skills.

A self-starter mindset — proactive, curious, and ready to experiment.

Details :

Flexibility to work remotely from anywhere.

Six day work week with nine - hours of shift (aligned with US timings – early morning / evening IST).

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Social Media Associate • Meerut, IN