Ppc manager (travel / ota domain) usaAsia Global Services Pvt Ltd. • Noida, Uttar Pradesh, India

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Ppc manager (travel / ota domain) usa

Asia Global Services Pvt Ltd. • Noida, Uttar Pradesh, India

7 days ago

Job description

About the Role

We are seeking a highly skilled PPC Manager with strong experience in the Travel / OTA industry to manage and scale our paid advertising campaigns across Google, Bing, Meta, and other paid platforms. The candidate must be an expert in generating high-quality calls and leads for Flight Booking, Hotel Booking, Car Rental, and Holiday Packages, specifically targeting USA, Canada, UK, and Australia.

The ideal hire will have deep knowledge of travel keyword bidding strategies, call-focused campaign structures, compliance requirements, and ROI-driven optimization.

Key Responsibilities PPC Strategy & Planning

Develop and execute ROI-driven PPC strategies for international travel markets (US, CA, UK, AUS).
Build campaigns specifically designed for :
Call-only campaigns
Lead generation
Search campaigns for high-intent travel keywords
Dynamic search ads (DSA)
Remarketing / retargeting
Identify high-performance keyword clusters related to flights, hotels, routes, holiday packages, and urgent travel needs.

Campaign Execution & Optimization

Create, manage, and optimize paid search campaigns across :

Google Ads

Bing Ads

Meta Ads (Facebook / Instagram)

Other relevant platforms (as required)

Optimize bids, budgets, and quality scores to achieve CPL and CPA targets.

Improve ad strength, landing page quality, and call conversion rate.

Perform continuous A / B testing on :

Ad copies

Landing pages

Target audiences

Bidding strategies

Lead & Call Generation

Build high-converting landing pages optimized for :

Click-to-call

Instant callback

Quote request forms

Ensure campaigns generate :

Verified inbound calls

Travel inquiries

High-quality leads with booking intent

Coordinate with the call center / sales team to review call quality and conversion ratios.

Travel Domain Expertise

Strong understanding of :

Flight route search behavior

Airline fare trends

Seasonal travel demand

Hotel and travel package keyword patterns

Work with the OTA product / content team to align ad strategy with :

Popular travel routes

Discount offers

Last-minute deals

Festive / holiday campaigns

Monitoring, Reporting & Analytics

Monitor campaign performance daily and adjust strategies to maximize ROI.

Track KPIs including :

CPL

CPA

CTR

Conversion rate

Call volume

Bookings generated through paid ads

Use analytics tools such as :

Google Analytics / GA4

Google Tag Manager

Call tracking tools (Call Rail, Ringba, etc.)

Prepare weekly and monthly performance reports with actionable insights.

Compliance & Quality Control

Follow all ad platform policies and maintain full compliance.

Ensure ad content and landing pages meet Google Ads Travel vertical requirements.

Avoid any misleading or non-compliant ad practices.

Maintain high reputation scores for accounts to avoid suspensions.

Required Skills & Experience

3–6 years of PPC experience, with at least 2 years in the Travel / OTA domain.

Proven record of generating high-quality calls and leads for international travel markets.

Expert-level knowledge of :

Search campaigns

Call-only ads

Smart bidding

Manual CPC

DSA

Remarketing

Strong analytical and Excel / reporting skills.

Ability to work under pressure with daily booking targets.

Excellent communication and teamwork skills.

Must have a clean professional background with no involvement in any policy-violating or fraudulent advertising activities.

Preferred Qualifications

Experience running large budgets ($20,000–$100,000+ per month).

Familiarity with travel agency compliance and verification requirements.

Knowledge of landing page optimization tools (Unbounce, Instapage, Word Press).

Experience with Whats App lead generation and multi-channel targeting.

Understanding of Google Ads account recovery & policy reviews (added advantage).

Why Join Us?

Work with a fast-growing OTA company serving global customers.

High-performance culture with strong incentives.

Opportunity to work on large-scale budgets and international markets.

Fast career growth for proven performers.

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Ppc Manager • Noida, Uttar Pradesh, India

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