About the Company :
LIRA is a specialized recruitment and staffing agency that provides recruitment Solutions for businesses. Through our alliances and relations with partner companies, we can help you take "The Big Step" and provide the experience needed to enter the workforce. We provide employers and businesses with the opportunity to connect with the brightest talents and the new generation workforce.
Role : - WordPress / WIX & Digital Marketing Specialist
Job Summary
We are seeking a highly skilled Web & Digital Marketing Specialist who can manage end-to-end website development and digital marketing activities. The ideal candidate must be experienced with Wix, WordPress, and GHL platforms, designing high-converting landing pages, integrating payment gateways, managing social media strategies, and creating compelling graphic designs to enhance brand visibility and performance.
Key Responsibilities
Website & Landing Page Development
- Build, update, and maintain websites using Wix, WordPress, and GoHighLevel
- Create optimized landing pages focused on conversions and lead generation
- Implement payment gateways (Stripe, PayPal, Razorpay, etc.)
- Troubleshoot website issues, speed optimization, and mobile responsiveness
- Work with plugins, forms, CRM integrations, email automations in GHL
Social Media & Digital Marketing
Plan and execute social media campaigns across platforms (FB, IG, LinkedIn, etc.)Schedule and post daily / weekly content with performance trackingUse analytics tools to evaluate campaign results and optimize strategySupport SEO, email marketing, and funnel marketing initiativesGraphic Design
Design digital creatives including banners, ads, posters, logos, and branding assetsCreate visual content for social media, website, and marketing campaignsMaintain a consistent brand identity across all platformsRequired Skills & Qualifications
Proven experience with Wix, WordPress & GoHighLevelStrong understanding of UI / UX and modern design principlesExpertise in landing page creation and A / B testingExperience in payment gateway integrationSocial Media Marketing knowledge (content creation, ads, analytics)Proficiency with design tools like Adobe Photoshop, Illustrator, CanvaFamiliarity with CRM systems, automations, and lead funnelsExcellent communication and time-management skillsPreferred Qualifications (Optional)
Knowledge of HTML / CSS and SEO best practicesExperience with Meta Business Suite, Google Analytics, Google AdsPortfolio showcasing websites and graphic design work