AVP - Brand Alliance BD (New Brand Onboarding)

About - Vouchagram India Private Limited (brand name - GyFTR)

Vouchagram is a fintech solutions provider in the digital rewards and branded currencies space. Across its 13-year run, VG has redefined loyalty rewards across consumer, channel, retail, petrol, banking, and BFSI space.

GyFTR (Vouchagram India Pvt. Ltd.) is India’s leading digital gifting, rewards, and loyalty platform, enabling instant issuance and redemption of gift vouchers and prepaid solutions. We work with top brands across industries to create impactful customer and employee engagement experiences.

We are one of the largest networks of rewards with 250 + partner brand associations, 300 + clients, and servicing the top 14 banks in the country, driving rewards disbursements worth INRF 4000 Crores annually. A Digital Voucher gets sent from VG’s proprietary technology every 2 seconds! With our edge in white-label rewards solutions and APIs, we aspire to change the way alternate digital currencies like e-vouchers and loyalty points, etc, are consumed by our customers. VG ecosystem connects the brand partners, clients, customers, and VG concierge services in real-time to provide instant reward deliveries following our mantra that reward delayed as an experience is reward denied. As a young organisation, we still thrive in a start-up culture where work and after-work life are equally valued and enjoyed. Our employee surveys rate us as one of the most jovial and fun places to work, which motivates employees to look forward to coming to work and delivering their best!

Role Overview :

We are seeking a strategic and results-driven individual to lead the onboarding of new brands onto the GyFTR platform and drive expansion into new and emerging categories. This role is critical to strengthening our value proposition and broadening our brand portfolio across retail, lifestyle, travel, entertainment, and beyond.

Key Responsibilities :

✅ Brand Onboarding

• Identify, approach, and onboard new brands to the GyFTR platform, aligning with our core and emerging business categories.
• Build and present compelling partnership proposals tailored to brand objectives.
• Drive end-to-end partnership lifecycle—from outreach and commercial negotiation to contract signing and onboarding.

✅ Category Expansion

✅ Stakeholder & Relationship Management

✅ Cross-functional Coordination

✅ Commercial & Strategic Execution

Required Skills & Qualifications :