Senior Meta Ads Specialist (D2C & E-commerce)

Job Title : Senior Meta Ads Specialist (D2C & E-commerce)

Company : Per4mance Guru

Location : Onsite (Delhi preferred)

Experience : 3–6 Years (Must include Agency experience)

About the Role

At Per4mance Guru , we don’t just "run ads"—we scale businesses. We are looking for a Meta Ads Expert who lives and breathes data, creative strategy, and rapid scaling. You must have a proven track record of managing monthly spends of ₹10L+ and delivering over ₹50 Lakhs in monthly sales for D2C brands in India.

This is a high-impact role requiring an "agency-bred" professional who can balance multiple high-growth accounts while maintaining a razor-sharp focus on ROAS and Contribution Margin .

Key Responsibilities

• End-to-End Campaign Management : Plan, execute, and optimize full-funnel Meta (Facebook & Instagram) campaigns for D2C brands.
• Aggressive Scaling : Identify winning pockets and scale accounts from ₹5L to ₹50L+ in monthly revenue while keeping CAC within targets.
• Creative Strategy : Collaborate with the design team to develop high-converting "hooks" and ad formats (Reels, UGC, Static). You must be able to write compelling ad copy that resonates with Indian consumers.
• Technical Excellence : Expert-level management of Meta Pixel, Conversions API (CAPI), and Catalog Sales (DPA).
• Data Analysis : Use GA4, TripleWhale, or Northbeam (if applicable) to track the Marketing Efficiency Ratio (MER) and blended ROAS.
• A / B Testing : Constantly test landing pages, offer structures, and creative angles to beat "creative fatigue."

What We Are Looking For

Success Metrics (KPIs)

MetricTarget / ExpectationMonthly Revenue Scale :   Consistently hitting ₹50L+ per account

ROAS (Return on Ad Spend)

Maintaining profitable benchmarks (typically 3x - 5x+)

Creative Freshness : Weekly refresh of ad creatives to prevent fatigue

CAC (Cost Per Acquisition) : Stability during scale-up phases

Why Join Per4mance Guru?

How to Apply

If you have the receipts—screenshots of dashboards, case studies of scaling brands to ₹50L+, and a passion for performance—we want to talk to you.