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Brand Manager [15h Left]

Brand Manager [15h Left]

Value Innovation LabsIndia
3 hours ago
Job description

About the Role

This role sits at the intersection of brand and culture. You’ll lead brand-first campaigns, craft narratives that go beyond product, and shape how modern love is experienced in India. From big-bang TVCs to meme-worthy Instagram moments, you’ll be the voice behind the stories people remember.

What You’ll Own

  • Drive impactful brand campaigns end-to-end — from insight to execution.
  • Conceptualize and execute social-first ideas that build community and cultural relevance.
  • Lead growth levers like Customer Acquisition, Search Volumes, Share of Voice (SOV), Share of Experience (SOE), along with brand love metrics — Awareness, Consideration, Affinity.
  • Influence Revenue, Retention, and Engagement through storytelling and precision targeting.
  • Partner with media agencies to launch campaigns across Digital, TV, OTT, OOH, ensuring strong presence across every consumer touchpoint.
  • Evaluate and optimize campaign performance across markets and segments.
  • Build GTM strategies for major launches and cultural moments.
  • Maintain a consistent brand voice across all platforms.
  • Stay ahead of cultural trends — from reels to rituals.

What You Bring

  • 4–7 years of experience managing international markets at high-impact consumer, D2C, or digital-first companies.
  • At least one 3+ year long-term stint — we value stability and depth.
  • Strong creative instincts with the ability to brief, shape, and deliver bold ideas.
  • Proven track record in integrated campaigns (TVC, digital, social, influencer, branded content).
  • Deep understanding of Indian consumers, culture, and context.
  • Analytical mindset — ability to extract insights and use data to inform sharper storytelling.
  • Passion for storytelling, creativity, and craft.

    • You’ll Thrive Here If You’re :

  • A culture sponge — tracking memes, movements, and mood shifts.
  • A storyteller with commercial acumen.
  • Collaborative, agile, and quality-obsessed.
  • Passionate about brands that stand for something meaningful.
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    Brand Manager • India