Content Marketing Visionary
We are seeking a skilled Content Marketing Visionary who will define and drive the content strategy across multiple marketing channels. This role bridges creative direction and execution, from crafting compelling SEO content to guiding ad copy, campaign creatives, and email marketing with a strong focus on brand alignment.
Key Responsibilities :
- Develop a comprehensive content strategy that encompasses SEO, ad creatives, email campaigns, and social media for our clients.
- Collaborate closely with US-based clients to understand their brand voice, customers, and market dynamics.
- Translate business objectives, customer insights, and competitor research into clear content roadmaps and direction.
- Lead projects by defining content strategy and engaging with clients / customers to align on objectives.
Content Development & Cross-Channel Marketing Support :
Evaluate AI-generated articles to ensure quality, accuracy, EEAT standards, and alignment with brand voice.Create compelling copy for ads, email campaigns, and social media for our clients.Ensure all content supports the persona, brand tone & campaign goals.Collaborate with Paid Media, SEO, and Design teams to ensure campaigns have compelling and conversion-focused messaging.Optimization & Performance Tracking :
Partner with the SEO team to ensure content is optimized for visibility and engagement.Track content performance (traffic, engagement, conversions) and recommend improvements.Spot content gaps and create opportunities to drive stronger performance.Required Skills and Qualifications :
3–6 years of experience in content marketing, content strategy, or digital marketing.Strong understanding of content's role in SEO, paid campaigns, and CRO.Excellent writing and editing skills; ability to give clear content direction.Experience reviewing AI-generated content and elevating it to meet brand standards.