Regional Marketing Manager - Marketing & Communications

Roles and Responsibilities a) Drive branch visibility for all branches in the designated circle

through multiple marketing and engagement activities on a

continuous basis.

b) Engagement with branch banking teams to ensure sales support,

product marketing support, internal branch branding, brand

marketing collateral, events and activation support, permission

etc.

c) Execute national brand / product campaigns at local level and help

drive footfall at branches.

d) Co-ordination with the central marketing team towards branch

launches, communication support etc

e) Distribution channel support – Provide support to all distribution

channels for customer accusation.

f) BTL and Activation support – BTL activities in the branch

catchment area for lead generation and business accusation.

Design execute and liaison with local vendors to ensure maximum

returns on the investment

g) Event Management – Execute all customer, partner and internal

events for the zone.

h) MIS and tracking – Effective MIS management on all the leads that

are generated out of BTL activities or events. Reporting business to

lead conversion to the central marketing team

i) Budgets management – Execute all marketing requirements within

a specific budget that is preapproved. Effective budget

management to ensure that we get maximum returns on the

investments

j) Ensure all activities are compliant to the necessary guidelines