Social Media Manager

Role Overview

Manage social media presence to drive customer retention, community building, and brand loyalty for D2C brands. Focus on post-purchase engagement and creating long-term customer relationships. Key Responsibilities

• Retention-Focused Social Strategy
• Develop social media strategies that support customer retention objectives
• Create content calendars focused on customer education, community building, and loyalty
• Plan and execute customer success stories and user-generated content campaigns
• Implement social media customer service and support strategies
• Community Management
• Build and nurture online communities around D2C brands
• Manage customer interactions, reviews, and feedback across platforms
• Create engagement strategies that encourage repeat customers to advocate for brands
• Develop loyalty and referral program promotion through social channels
• Content Creation & Curation
• Create educational and entertaining content that adds value beyond product promotion
• Develop customer onboarding content for new purchasers
• Create behind-the-scenes content that builds brand connection and loyalty
• Curate user-generated content and customer testimonials
• Cross-Channel Integration
• Align social media content with email and WhatsApp campaigns
• Support retention campaigns through social media promotion
• Drive traffic to loyalty programs and retention-focused landing pages
• Integrate social media with customer lifecycle marketing efforts

Key Performance Indicators