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Creative Copywriter

Creative Copywriter

Mad About Digital (M.A.D)Delhi, Delhi, India
8 days ago
Job description

About MAD :

At MAD, we’re more than a digital agency – we’re a creative collective blending design and storytelling to craft scroll-stopping, thumb-pausing brand moments. Our team works across industries, turning briefs into bold, strategic campaigns that don’t just look good — they perform.

Location : Koramangala, Bangalore (Hybrid)

Experience : 1-2 years

Benefits at MAD : We’ve worked hard to foster a flexible and employee-friendly culture. Here are some policies we’re proud to offer :

  • Hybrid Working Model : We work in the office on Tuesdays, Wednesdays, and Fridays. Mondays and Thursdays are remote, but you're welcome to come in if you prefer.
  • Paid Extended Medical Leave : We recognise that there may be times when you can't come to the office due to medical reasons. Rest assured, your sick leave will remain intact.
  • Annual Reset Leave : Every year end we make sure we give you time off before a new year comes in, these are usually 5-7 days at the end of the year.
  • Extended Work from Home : Many of us at MAD come from all over the country, and when it's time to head home, we embrace the flexibility to work from wherever suits you best!
  • Compensatory Offs : If you work beyond regular hours, you'll receive compensatory time off and reimbursement for travel and meals.

Work Description :

  • Understand client briefs - Objectives, TG, Tonality, etc. - and ideate for campaigns that meet these requirements.
  • Work on pitches with a creative team.
  • Take end-to-end responsibility for a brand’s social media content strategy, including preparing calendars, writing copy and execution.
  • Think creatively, play with words and write clear, concise and on-brand copy for different clients.
  • Research, write, edit and proof all levels of copy included headlines and body copy, for all online, offline, external and internal needs.
  • Skills :

  • Familiar with major social media platforms, with a keen sense of new features and developments on these platforms.
  • A knack for editing and proof-reading content with good research-oriented skills.
  • Should be able to deliver quality content consistently. Parameters of quality include grammar, punctuation etc
  • Excellent writing ability and a strong command of English both in terms of language and grammar
  • Good to have a sense of humor.
  • Qualifications :

  • Bachelor’s degree in Communications, English, Journalism, or a related field (preferred).
  • 1–2 years of professional experience in copywriting, content creation, or a similar creative role.
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