1. Create High-CTR Performance Creatives
- Design Meta / Google / Amazon ad creatives focused on CTR & conversion
- Build multiple variations : hooks, sticker-style elements, bold typography, comparison layouts
- Design for different goals : acquisition, retargeting, awareness, UGC frames, and offer creatives
2. Adobe Suite Expertise
Strong skills in :
Adobe Photoshop (primary)Adobe Illustrator (icons, vectors, infographics)Adobe Lightroom (product clean-up & enhancement)Bonus skills :
Figma (landing sections, UI / UX tweaks)After Effects (motion graphics for animated ads)3. Fast Execution + High Output
Ability to create 8–20 variations daily depending on complexityRevisions should be fast, clean, and structuredWork under tight deadlines with consistent qualityMaintain organized PSD files, layers, component libraries4. Creative Problem-Solving
Turn average product shots into premium high-quality visualsAdd shadows, highlights, mockups, compositions, and retouchingCreate premium luxury visuals for Sadhna + bold aesthetic visuals for Smart Gym ScienceConvert founder’s ideas quickly into polished ad creatives5. Ad Psychology + Marketing Understanding
Know what attracts clicks (colors, contrasts, fonts, layout)Understanding of target audiences (Indian TG)Ability to design for scroll-stopping first 1 secondTranslate marketing angles into visual storylines6. Collaborative Workflow
Work daily with performance marketing teamTake structured feedback & produce quick turnaround versionsMaintain creative logs, asset libraries, and versioningSkills Required
Mastery of Photoshop & IllustratorStrong understanding of typography, color theory, layout, contrastAbility to create bold Indian-first ad stylesFast retouching + product enhancement skillsExperience with D2C ad creatives preferredPerformance Expectations
50–100 creatives / week depending on tasksFirst draft delivery within 6–12 hoursRevisions within 2–4 hoursMaintain 90%+ accuracy to brand styleProduce creatives that consistently improve CTR, CPC, ROASWho You Are
Fast thinker, fast executorHas strong visual communication senseObsessed with improving ad performanceUnderstands trends in reels / thumbnails / adsCan work independently & handle feedback maturely