Key Responsibilities
1. Product & Experience Ownership
- Define and lead the product roadmap for digital platforms
(website, mobile, and app).
Deliver seamless, fast, and personalized customer experiences that driveconversion and retention.
Lead continuous experimentation, A / B testing, and UX improvements usingdata-driven insights.
Collaborate with marketing and creative teams to ensure platformexperiences support brand storytelling and campaign objectives.
2. UI / UX Leadership
Build and mentor a customer-first design team that blends aestheticexcellence with usability.
Translate customer behavior and analytics into actionable interface andjourney designs.
Maintain consistent brand expression across all digital touchpoints.3. Digital Merchandising & SEO
Lead digital merchandising to optimize product visibility, discovery, andconversion.
Drive SEO excellence across categories, content, and technical optimizationto grow organic traffic.
Work cross-functionally with category and marketing teams for productpositioning and launch execution.
4. Technology & Data Enablement
Oversee or collaborate on front-end and back-end technology evolutionwith the CTO.
Build and maintain a high-performance digital stack integrating commerce,analytics, and personalization tools.
Leverage AI / ML, automation, and analytics for predictive insights andexperience optimization.
5. Leadership & Collaboration
Build and scale cross-functional teams across product, design, merchandising,and SEO.
Collaborate closely with CMO, CTO, and COO to drive unified growth andexperience outcomes.
Define key performance metrics — conversion, NPS, LTV, repeat rate —and ensure consistent delivery.
Act as a digital transformation partner to the CEO, driving data-drivendecision making and operational efficiency