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Digital Merchandising head

Digital Merchandising head

Luxury BrandJaipur, Rajasthan, India
2 days ago
Job description

Key Responsibilities

1. Product & Experience Ownership

  • Define and lead the product roadmap for digital platforms

(website, mobile, and app).

  • Deliver seamless, fast, and personalized customer experiences that drive
  • conversion and retention.

  • Lead continuous experimentation, A / B testing, and UX improvements using
  • data-driven insights.

  • Collaborate with marketing and creative teams to ensure platform
  • experiences support brand storytelling and campaign objectives.

    2. UI / UX Leadership

  • Build and mentor a customer-first design team that blends aesthetic
  • excellence with usability.

  • Translate customer behavior and analytics into actionable interface and
  • journey designs.

  • Maintain consistent brand expression across all digital touchpoints.
  • 3. Digital Merchandising & SEO

  • Lead digital merchandising to optimize product visibility, discovery, and
  • conversion.

  • Drive SEO excellence across categories, content, and technical optimization
  • to grow organic traffic.

  • Work cross-functionally with category and marketing teams for product
  • positioning and launch execution.

    4. Technology & Data Enablement

  • Oversee or collaborate on front-end and back-end technology evolution
  • with the CTO.

  • Build and maintain a high-performance digital stack integrating commerce,
  • analytics, and personalization tools.

  • Leverage AI / ML, automation, and analytics for predictive insights and
  • experience optimization.

    5. Leadership & Collaboration

  • Build and scale cross-functional teams across product, design, merchandising,
  • and SEO.

  • Collaborate closely with CMO, CTO, and COO to drive unified growth and
  • experience outcomes.

  • Define key performance metrics — conversion, NPS, LTV, repeat rate —
  • and ensure consistent delivery.

  • Act as a digital transformation partner to the CEO, driving data-driven
  • decision making and operational efficiency

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    Digital Merchandising • Jaipur, Rajasthan, India

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