Addressable Trading Manager

The purpose of this role is to own the campaign management across Dentsu clients within the Addressable team.

Job Title :

Addressable Trading Manager

Job Description :

Key responsibilities :

Works directly with the internal media team to ensure all tracking is in place and mapping correctly and continuously monitor campaigns to ensure everything is serving correctly

Coordinates with the internal Media team to aid in identifying, reporting and resolving technical issues

Provides detailed weekly revenue forecasts and responds to billing enquiries for all monthly performance activity

Provides the 'technical expertise' needed to communicate with the client and explain campaign progress / address any blocking issues

Builds campaign proposals including a set of tactics matching with the overall goal of the advertiser

Exports data from the ad server interface and combines it in a correct way with DSP data points if needed

Maintains an in-depth knowledge of the Programmatic eco-system, keeping up to date with new ad technology functionality and understanding the potential opportunities presented by specific technology

Contributes to updating best practices and offers insights on how to improve campaign effectiveness

Offers consultative ideas to the Operation, Account and Commercial team to help them with pitching new business, improving campaign