Job Summary
We are looking for a Performance Marketing Executive with 2–3 years of experience who can take ownership of advertising + funnels + automation for our EdTech clients and in-house projects. The ideal candidate must have a strong track record of running Meta Ads, Google Ads, and LinkedIn Ads, combined with practical knowledge of webinar funnels, demo session funnels, call-booking funnels, and marketing automation (email + WhatsApp).
This role is central to scaling our EdTech brands by managing full-funnel performance—from lead generation to nurturing to enrollment.
Key Responsibilities
Paid Advertising
- Plan, launch, and optimize campaigns on Meta (Facebook / Instagram), Google Ads, and LinkedIn Ads.
- Manage campaign KPIs such as CPL, CTR, ROAS, and lead-to-enrollment conversion.
- Conduct audience research, competitor analysis, and A / B testing of creatives, ad copies, and landing pages.
Funnel Management
Build and manage webinar funnels, demo session funnels, and call-booking funnels.Ensure smooth lead flow from ads to CRM / email / WhatsApp automation.Collaborate with the design / content team for funnel creatives, landing pages, and nurturing sequences.Automation & Integrations
Set up integrations using Zapier, Pabbly, or similar tools to connect ads → CRM → email → WhatsApp.Manage email automation tools (ConvertKit, ActiveCampaign, etc.).Run WhatsApp automation via AiSensy, WATI, or similar platforms.Analytics & Optimization
Track, analyze, and report campaign and funnel performance using GA, GTM, and dashboards.Suggest and implement improvements across ad campaigns, funnels, and automation flows.Ensure all tracking pixels, events, and conversions are set up correctly.Agency Growth
Run campaigns for both client projects and in-house / agency marketing.Stay updated with PPC + funnel marketing trends in the EdTech domain.Requirements
2–3 years of hands-on experience in Meta Ads, Google Ads, LinkedIn Ads.Strong understanding of funnels (webinar / demo / call booking).Experience with Zapier / Pabbly integrations.Proficiency in email marketing tools (ConvertKit, ActiveCampaign, Mailchimp, etc.).Hands-on with WhatsApp automation tools (AiSensy, WATI, etc.).Strong analytical skills and ability to optimize CPL, CTR, ROAS.Experience in EdTech campaigns is a big plus.Why Join Us?
Be part of a fast-growing EdTech-specific marketing agency.Work on high-impact performance-driven projects.Exposure to premium tools, funnels, and automation frameworks.Flexible, growth-oriented work culture with performance-based incentives.