Talent.com
Head of Content & Conversion Intelligence for Amazon
Head of Content & Conversion Intelligence for AmazonAdverio - Growth Optimizers • navi mumbai, maharashtra, in
Head of Content & Conversion Intelligence for Amazon

Head of Content & Conversion Intelligence for Amazon

Adverio - Growth Optimizers • navi mumbai, maharashtra, in
2 days ago
Job description

Location : Remote (US EST Hours)

Type : Full-Time

About the Role :

Adverio is redefining what it means to create content that converts on Amazon. We’re not looking for another copywriter or asset manager — we’re looking for a conversion strategist who can connect data, design, and storytelling into measurable profit lift.

As Head of Content & Conversion Intelligence , you’ll own the entire content ecosystem : copy, images, and listing structure — but through the lens of performance and process. You’ll bridge the gap between creative and analytics, leading a growing team that feeds directly into our CRO, SEO, and automation systems.

Your job :

Build the most effective listing optimization system in the industry — and lead the people, process, and AI that make it scale.

Key Responsibilities :

Leadership & Ownership

  • Lead, mentor, and QA a cross-functional content team (copywriters, designers, and media specialists).
  • Define and enforce Adverio’s content standards, ensuring all listings meet or exceed our Listing Quality Score (LQS) and CRO benchmarks.
  • Translate creative insights into structured SOPs that can be trained, tracked, and automated.
  • Partner with leadership on forecasting capacity and prioritizing high-ROI optimization projects.

CRO & Strategic Integration

  • Collaborate with the Catalog and Ads Strategy teams to tie creative decisions to measurable conversion improvements.
  • Translate audit findings into actionable creative hypotheses and oversee A / B test execution.
  • Develop repeatable frameworks for listing analysis, hypothesis testing, and iteration.
  • Present learnings monthly to leadership with “what we tested, what we learned, and what’s next.”
  • Content & Media Optimization

  • Own the creative logic for all Amazon listings — from titles and bullets to infographics and videos.
  • Direct the creative team to design assets that sell : high CTR main images, emotionally resonant infographics, and compliant product visuals.
  • Conduct competitive analysis to identify high-performing creative patterns and adapt them to Adverio’s client base.
  • Partner with our Dev and AI teams to test image recognition, sentiment scoring, and keyword alignment tools.
  • AI & Audit System Collaboration

  • Collaborate with the Dev / Automation team to improve AI-assisted audit tools that score and optimize listings.
  • Define new variables for Copy, Offer, Media, and Review in the LQS system and maintain variable weighting.
  • Lead QA and labeling initiatives for AI model training.
  • Identify opportunities for generative AI in copy creation, A / B analysis, and asset audits.
  • Measurement & Reporting

  • Own content performance outcomes — not just delivery speed.
  • Track and report pre / post optimization metrics (CTR, CVR, sessions, and sales lift).
  • Maintain a “before / after” case study log to quantify creative ROI.
  • Support Revenue Impact Modeling by documenting listing and offer changes.
  • Infrastructure & Process Development

  • Build and maintain a centralized content taxonomy and template library.
  • Develop scalable documentation that integrates with BI dashboards and CRO systems.
  • Work with Ops and Dev teams to ensure audit workflows, content versioning, and QA checkpoints are automated and accessible.
  • 90-Day Success Metrics

  • Reduce audit-to-implementation turnaround time by 30% .
  • Lift average listing CTR by 10%+ within 90 days post-optimization.
  • Achieve ≥90% LQS accuracy across all deliverables.
  • Deliver 2 documented A / B learnings per month for leadership review.
  • Launch first-generation AI-assisted content audit system (v2) with validated test data.
  • Qualifications

  • 3–5 years of Amazon SEO and listing optimization experience, ideally in a high-volume agency or aggregator.
  • Proven ability to lead creative teams and integrate cross-functional feedback loops.
  • Hands-on A / B testing experience with Amazon Experiments (titles, A+, pricing, images).
  • Demonstrated experience with Rufus, Rekognition, COSMO, and AI-driven creative tools.
  • Proficiency in reading and interpreting KPIs — CTR, CVR, TACoS, and revenue attribution.
  • Excellent documentation and communication habits — clarity and precision are non-negotiable.
  • Ideal Candidate Profile

    You’re part strategist, part creative, part operator.

    You see patterns where others see noise. You love bridging human creativity with data and automation.

    You’re equally comfortable discussing burn time and keyword density, or talking to engineers about audit logic.

  • Data-minded and detail-obsessed.
  • Calm under pressure, decisive under ambiguity.
  • Communicates with clarity and candor.
  • Obsessed with turning insight into structure.
  • Why Join Adverio

  • We currently manage roughly 250k ASINs
  • Help build the world’s most robust AI-assisted Amazon audit and CRO framework.
  • Work at the intersection of strategy, content, and automation.
  • Collaborate directly with leadership to influence the company’s next phase of growth.
  • Be part of a culture that values measurable improvement over noise.
  • Learn, experiment, and lead at the frontier of Amazon conversion intelligence.
  • Application Instructions

    Please include :

  • Portfolio of Amazon listings or creative work (A+, images, or titles you’ve optimized)
  • Adverio is where creativity meets data — and both are measured in revenue.

    If you’re ready to lead that evolution, we’d love to meet you.

    Create a job alert for this search

    Head Of Content • navi mumbai, maharashtra, in

    Related jobs
    Content Lead

    Content Lead

    Neo Wealth and Asset Management • Mumbai, Maharashtra, India
    We don’t want content managers; we want content engineers.You’ll design content pipelines that think for themselves - capturing market triggers, packaging them into ideas, and distributing them as ...Show more
    Last updated: 2 days ago • Promoted
    Lead Conversion Specialist (India GEO)

    Lead Conversion Specialist (India GEO)

    Space307 • Thane, IN
    Process incoming traffic and convert it into target actions (FTD, RD);.Follow up and re-engage previously handled traffic on a daily basis. .Develop and test sales scripts, strategies, and hypothese...Show more
    Last updated: 11 days ago • Promoted
    Content Moderator

    Content Moderator

    Innodata Inc. • Kalyan-Dombivli, IN
    AI and Machine Learning talent network.Data Annotators and Content Moderators (Review & Labeling).If you enjoy working with data, pay close attention to detail, and want to contribute to real-world...Show more
    Last updated: 4 days ago • Promoted
    AEM Content Author

    AEM Content Author

    Trantor • Thane, IN
    We are looking for a Senior AEM Author with over 5 years of experience who is proficient in AEM authoring and Digital Asset Management (DAM). The candidate should have a strong understanding of SEO ...Show more
    Last updated: 30+ days ago • Promoted
    Associate Director - SEO (Account Management)

    Associate Director - SEO (Account Management)

    Pepper • Mumbai, Maharashtra, India
    Pepper network of which we work with the top 5% of talent, and on the other end - we work with over 2500+ customers like Amazon, Adobe, Google, HDFC Bank, Adani, and the majority of the startup eco...Show more
    Last updated: 21 days ago • Promoted
    Content host

    Content host

    Kalash jewellers • panvel, chattisgarh, in
    We’re hiring : Full-Time On-Prem Influencer & Content Host (Kamothe, Navi Mumbai).Do you love being on camera, speaking in Hindi / Marathi, and creating reels that people actually visit a store for? C...Show more
    Last updated: 5 days ago • Promoted
    Manager of Artificial Intelligence

    Manager of Artificial Intelligence

    MYCPE ONE • dombivli, maharashtra, in
    We are seeking an AI Tech Lead with strong technical skills and a passion for building practical,impactful AI solutions.This role is ideal for professionals looking to contribute to cutting-edge AI...Show more
    Last updated: 1 day ago • Promoted
    AI Lead Engineer - Agentic Platforms

    AI Lead Engineer - Agentic Platforms

    OrbitShift.AI • Kalyan-Dombivli, IN
    AI-native Sales Operating System.Our multi-agent AI system enables actionable account insights, RFP response generation, targeted nudges, and sales content. Peak XV (formerly Sequoia Capital), Stell...Show more
    Last updated: 30+ days ago • Promoted
    Head of Content & Conversion Intelligence for Amazon

    Head of Content & Conversion Intelligence for Amazon

    Adverio - Growth Optimizers • Kalyan-Dombivli, IN
    Adverio is redefining what it means to create.We’re not looking for another copywriter or asset manager — we’re looking for a. Head of Content & Conversion Intelligence.You’ll bridge the gap between...Show more
    Last updated: 2 days ago • Promoted
    Manager - Content Licensing (TV + Digital)

    Manager - Content Licensing (TV + Digital)

    Sony Pictures Networks India • Mumbai, Maharashtra, India
    Sony Pictures Networks India is seeking a Content Licensing Sales Manager to join our team.The ideal candidate will be responsible for driving licensing revenue growth by identifying and securing n...Show more
    Last updated: 30+ days ago • Promoted
    Head Brand & Content Strategy

    Head Brand & Content Strategy

    equentis • Mumbai, Maharashtra, India
    We are looking for a brand strategy leader who will work closely with the senior leadership team to.The incumbent will be a creative leader with deep consumer understanding and extensive experience...Show more
    Last updated: 30+ days ago • Promoted
    Media Group Head

    Media Group Head

    FCB Kinnect • Mumbai, Maharashtra, India
    This is where media leadership meets impact at scale.You’ll lead with insight, drive multi-platform media strategy, and build a team that’s as fast, smart, and ambitious as the brands we work with....Show more
    Last updated: 6 days ago • Promoted
    Head Of Content & Conversion Intelligence For Amazon

    Head Of Content & Conversion Intelligence For Amazon

    Adverio - Growth Optimizers • Dombivli, Republic Of India, IN
    Adverio is redefining what it means to create content that converts on Amazon.We’re not looking for another copywriter or asset manager — we’re looking for a. Head of Content & Conversion Intelligen...Show more
    Last updated: 2 days ago • Promoted
    Head of Content

    Head of Content

    Confidential • Mumbai, India
    Axis My India Limited is India's leading consumer data intelligence company, committed to enabling data-driven decision-making. It has launched the 'A' App, a people empowerment platform designed to...Show more
    Last updated: 30+ days ago • Promoted
    Content Specialist

    Content Specialist

    Mentor Match • thane, maharashtra, in
    Mentor Match connects students with expert tutors across the globe, creating personalized learning journeys that bring out every child’s potential. We’re expanding rapidly across international marke...Show more
    Last updated: 5 days ago • Promoted
    Head of Product Management (AI)

    Head of Product Management (AI)

    Pepper • Mumbai, Maharashtra, India
    At Pepper Content ( we are building a powerful experience of automating enterprise marketing services like SEO, Social Media, and several other marketing channels with a Human + AI Agentic Workflow...Show more
    Last updated: 20 days ago • Promoted
    Content Head

    Content Head

    Confidential • Navi Mumbai, Mumbai, India
    MotorOctane is seeking a dynamic Content Head to lead and elevate our editorial presence across YouTube, website, and social media. You'll drive the content vision, manage a cross-functional team, a...Show more
    Last updated: 15 days ago • Promoted
    Content Moderators

    Content Moderators

    Innodata Inc. • Kalyan-Dombivli, IN
    AI and Machine Learning talent network.Data Annotators and Content Moderators (Review & Labeling).If you enjoy working with data, pay close attention to detail, and want to contribute to real-world...Show more
    Last updated: 5 days ago • Promoted