Apparel Brand Strategist

Job Purpose :

The role of Apparel Marketing Manager will be responsible for planning, launching and executing

comprehensive GTM and marketing launches for key apparel campaigns and collaborations (both brand and product led). The position will report to the Lead - Apparel Brand & Marketing and work closely with the Global Brand (Digital, Creative Strategy, PR) Apparel and Business India teams to accomplish the role's purpose.

Position Overview : Location : Gurgaon

Position Title : Marketing Manager - Apparel

Reports to : Lead - Apparel Marketing

Function : Apparel Marketing

What you’ll do :

• Apparel marketing campaigns end to end management.
• Own the apparel marketing calendar and sales and product calendar for marketing.
• Responsible for all offline and online channel always on content for India and IB.
• Collaborate internally with required teams for content, campaign and day jobs execution.
• Lead AOM and MIY apparel.
• Manage FOC requests.
• Owner of quality and timely delivery of photoshoot and campaign thematic shoots.
• Responsible for managing the Apparel Lifestyle Insta handle.
• Manage CRM communications for Always on and key campaigns and customer grids.
• Monitor and review key campaign metrics like engagement, registrations, traffic (as per campaign).
• Followers, engagement, reach etc.

What you'll bring :

Experience : At least 7-10 years of Apparel Marketing.

Qualification : MBA

Skills :