Brand Journalist & GhostWriter

About the Role

We are looking for a Brand Journalist & Ghostwriter who can craft compelling, high-quality content that builds our brand narrative and strengthens our thought leadership. The ideal candidate will have a knack for storytelling, a journalist's curiosity, and a marketer's strategic mindset — someone who can 'connect the dots' between every piece of content to create a cohesive brand identity and generate meaningful leads.

This role involves working closely with the Team Lead and Founders to develop engaging narratives that resonate across digital platforms, enhance brand authority, and position the company and its leadership as industry experts.

Key Responsibilities

• Brand Storytelling & Narrative Development :
• Maintain a consistent voice and narrative across all written content — ensuring that every blog, article, and social media post contributes to the larger brand story.
• Content Creation & Ghostwriting :
• Research, draft, and edit long-form, high-quality 'pillar content' for our website, Medium, and other owned platforms.
• Ensure the content produced surpasses existing search results in depth, originality, and value.
• Social Media Thought Leadership :
• Build and strengthen the personal brand and authority of the Founder as well as the overall company brand through strategic storytelling, posts, and articles.
• Content Strategy & Collaboration :
• Work with the Team Lead to develop and execute a lead-generating content strategy aligned with marketing and business goals.
• Quality & SEO Excellence :
• Ensure that all content is SEO-optimized, engaging, and aligned with brand guidelines and tone of voice.

Requirements

Why Join Us

Location : Mohali (This is a Work from Office position only)

Skills Required

Content Creation, ghostwriting, Editing, Research, Content Strategy