Programmatic Media Strategist

Media Performance Manager (Programmatic) –

Purpose : To develop mastery of programmatic planning and campaign execution

Role Description :

Responsible for contributing to programmatic planning and campaign execution for assigned accounts. This role is both strategic and tactical in scope, requiring the planner to contribute to programmatic media recommendations and independently building campaigns in DSPs, identifying performance trends & insights, and providing actionable optimizations. Planner will assist Supervisor with training programmatic coordinators on trafficking, campaign set-up & DSP implementation, pre / post launch QA, reporting and finance

Milestones :

• Completed several DSP campaign builds from start to finish (i.E. creative / tag upload, audience builds, campaign / IOs / lines)
• Has completed on-going campaign performance reporting and generated actionable insights and optimizations
• Has shown the ability to analyze data and capture relevant insights in a meaningful way (i.E. good story-telling capabilities)
• Demonstrated ability to effectively worked with DSPs, publishers, SSP partners, etc. to troubleshoot any delivery issue.
• Has developed a good working knowledge of programmatic planning, buying and ad tech vendors
• Has demonstrated emerging relationship skills (excellent communication and writing skills)
• Maintains DSP certifications and Marcel Programmatic Activation courses (Programmatic Industry Essentials, Functional Expertise)
• Contributes to larger internal knowledge sharing (i.E. internal media newsletter, internal team meetings)
• Strong time management skills (i.E. ability to manage own workload

Profit

Product

contributes to internaland client knowledge sharing.

People

Process

You will fit right in if you have –

If you are excited for –

YOU are the one we’re looking for-

Someone who truly understand what it takes to serve clients beyond expectations : crack one-off client challenges. Develop insights. Spark breakthrough creative ideas.

Publicis Global Delivery is proud to be an equal opportunity employer. Eligible applicants will be considered without regard to race, colour, religion, sexual orientation, gender identity, ethnicity, disability status, marital status or any other characteristic protected by applicable local laws, regulations, and ordinances.