PPC Expert – Fashion & Apparel

Company Description

CittaAI, powered by Fixity, is a leading AI-driven MarTech and Technology solutions company focused on helping businesses achieve smarter growth through innovation in data, automation, and digital strategies. With expertise in AI-generated content, marketing automation, customer engagement systems, and analytics, the company delivers scalable and impactful solutions to enhance productivity and drive business results. Serving industries such as retail, wellness, education, and professional services, CittaAI empowers brands to elevate their marketing and captivate their audience with advanced AI technology. Our mission is to enable digital transformation by creating efficient, fast, and highly accurate AI-driven ecosystems.

Role Description

This is a full-time PPC Expert role specializing in the fashion and apparel sector, based in Hyderabad and requiring on-site work. Responsibilities include planning, creating, and optimizing pay-per-click (PPC) campaigns for fashion and apparel brands, analyzing campaign performance, and implementing strategies to maximize ROI. The role also involves collaborating with cross-functional teams to align campaigns with brand objectives, staying attuned to fashion trends, and ensuring the alignment of PPC campaigns with the latest industry standards.

Qualifications

3+ years of hands-on PPC experience , specifically for saree brands, ethnic wear, bridal / wedding wear, or fashion / apparel brands .

Strong portfolio with live campaign examples (Meta / Google).

3–7 years of experience in social media & performance marketing.

Strong understanding of Meta Ads Manager, Google Ads, Instagram Ads, and analytics tools.

Must be located within a commutable distance to Hyderabad, Telangana .

Solid understanding of Sales and Marketing strategies, particularly in the fashion and apparel industry

Proficiency in Fashion Styling, Fashion Design, and related fashion trends

Knowledge of fashion branding and the ability to produce campaigns aligned with industry aesthetics

Strong analytical and data interpretation skills for monitoring and optimizing PPC performance

Experience with marketing analytics tools and campaign management platforms

Bachelor's degree in Marketing, Fashion Merchandising, Business, or a related field

Demonstrated creativity in ad design and implementing innovative campaign concept.

Preferred Skills

Proven experience with Instagram Reels strategy for paid promotions .

Experience creating and managing content calendars for ad campaigns.

Strong copywriting skills for ad copies, hooks, captions, and CTAs .

Experience in Shopify, e-commerce ads, and marketplace advertising .

Ability to analyze data and implement optimization strategies using Instagram Insights, Meta Business Suite, Google Analytics , etc.

• How to Apply

Interested candidates can share their resume and portfolio links at