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Growth Marketer
Growth MarketerGREST • haryana, haryana, in
Growth Marketer

Growth Marketer

GREST • haryana, haryana, in
6 hours ago
Job description

Job Description : Performance Marketer (D2C) About the Role

We are seeking a data-driven Performance Marketer with proven 0-to-1 D2C brand building experience to lead our digital acquisition efforts and drive profitable growth. You will be a foundational member of our team, owning the full funnel performance marketing strategy from ground up-establishing our digital presence, building scalable acquisition channels, and creating the playbook for sustainable growth. This role requires someone who has successfully launched and scaled a D2C brand from scratch and thrives in a fast-paced, high-ownership environment.

Key Responsibilities

0-to-1 Brand Building & Launch

  • Build performance marketing infrastructure from scratch including pixel implementation, analytics setup, and tracking frameworks
  • Establish first customer acquisition channels and identify product-market-channel fit
  • Create initial customer acquisition playbook and standard operating procedures
  • Launch brand's first paid campaigns and establish baseline metrics and benchmarks
  • Build relationships with platform representatives and secure beta access to new features

Paid Media Management

  • Plan, execute, and optimize paid campaigns across Facebook, Instagram, Google Ads, YouTube, and emerging platforms
  • Manage substantial monthly advertising budgets with accountability for ROAS and CAC targets
  • Develop audience segmentation strategies and create targeted campaigns for different customer personas
  • Conduct A / B testing on ad creatives, copy, landing pages, and audience targeting
  • Scale winning campaigns while maintaining or improving efficiency metrics
  • Analytics & Optimization

  • Monitor and analyze campaign performance metrics including CTR, CPC, conversion rates, ROAS, and LTV : CAC ratios
  • Build and maintain performance dashboards and reporting frameworks
  • Conduct deep-dive analyses to identify optimization opportunities and growth levers
  • Implement proper tracking and attribution models using Google Analytics, Facebook Pixel, and other tools
  • Translate data insights into actionable recommendations for campaign improvement
  • Growth Strategy

  • Develop and execute comprehensive performance marketing strategies aligned with business goals
  • Identify and test new channels, platforms, and marketing opportunities
  • Collaborate with creative team to develop high-performing ad creatives and messaging
  • Optimize the customer journey from awareness to conversion
  • Work cross-functionally with product, CRM, and operations teams to improve conversion rates
  • Budget & ROI Management

  • Own P&L responsibility for performance marketing spend
  • Forecast, allocate, and manage marketing budgets across channels
  • Continuously improve customer acquisition efficiency and unit economics
  • Present performance reports and strategic recommendations to leadership
  • Conversion Rate Optimization

  • Partner with web / UX team to optimize landing pages and conversion funnels
  • Run experiments to improve on-site conversion rates and average order value
  • Implement strategies to reduce cart abandonment and improve checkout completion
  • Required Qualifications

    Experience

  • 4-6 years of hands-on performance marketing experience with at least 1-2 years in scaling early stage D2C brands (0-to-1 phase)
  • Experience taking a brand from initial launch to ₹5 Cr + monthly revenue
  • Demonstrated success in establishing profitable acquisition channels with limited initial budgets
  • Comfort with ambiguity and ability to build processes from ground zero
  • Track record of finding creative, cost-effective growth hacks during early stage
  • Technical Skills

  • Expert-level proficiency in Meta Ads Manager (Facebook / Instagram)
  • Strong command of Google Ads (Search, Display, Shopping, Performance Max)
  • Proficiency with Google Analytics 4, Google Tag Manager, and conversion tracking
  • Experience with marketing analytics tools (Looker Studio, Tableau, or similar)
  • Understanding of pixel implementation, UTM parameters, and attribution modeling
  • Familiarity with Shopify or similar e-commerce platforms
  • Analytical Abilities

  • Strong quantitative and analytical skills with ability to interpret complex data
  • Excel / Google Sheets proficiency for data analysis and reporting
  • Comfort with SQL or data visualization tools is a plus
  • Understanding of statistics, experiment design, and incrementality testing
  • Strategic Thinking

  • Deep understanding of D2C customer acquisition funnels and lifecycles
  • Knowledge of performance marketing best practices and industry benchmarks
  • Ability to balance short-term performance with long-term brand building
  • Creative problem-solving approach to growth challenges
  • Preferred Qualifications

  • Direct experience as first or founding marketer at a D2C startup
  • Experience launching brands across multiple categories or geographies
  • Previous experience in startups that achieved significant scale.
  • Strong case studies or portfolio demonstrating 0-to-1 journey with metrics
  • Experience with additional channels : Snapchat, Amazon Advertising, affiliate marketing, or influencer partnerships
  • Knowledge of marketing automation and CRM tools (Klaviyo, Clevertap, MoEngage, Odoo)
  • Understanding of retention marketing and lifecycle campaigns
  • Experience in specific verticals (fashion, beauty, health, consumer goods, etc.)
  • Certification in Google Ads and / or Meta Blueprint
  • Background in growth hacking, marketplace launches, or DTC brands
  • Key Competencies

  • 0-to-1 Builder Mindset : Thrives in ambiguity, comfortable wearing multiple hats, and building systems from scratch
  • Scrappy & Resourceful : Ability to achieve results with limited budgets and find creative growth solutions
  • Entrepreneurial Drive : Takes initiative, moves fast, and doesn't wait for perfect conditions
  • Data-Driven Decision Making : Makes decisions based on data analysis rather than intuition
  • Ownership Mentality : Takes full responsibility for results and drives initiatives independently
  • Agility & Experimentation : Comfortable with rapid testing and iteration in uncertain environments
  • Communication Skills : Clearly articulates strategy, results, and recommendations to founders / leadership
  • Attention to Detail : Ensures accuracy in campaign setup, tracking, and reporting even when moving fast
  • Growth Mindset : Continuously learning and staying updated on platform changes and industry trends
  • Resilience : Handles setbacks, failed experiments, and pivots with positive attitude
  • Success Metrics (First 90 Days)

  • Successfully launch and establish 2-3 primary acquisition channels with positive unit economics
  • Set up complete analytics infrastructure and tracking framework
  • Achieve first profitable customer acquisition campaigns (ROAS >
  • 2x or as per target)

  • Establish baseline metrics, benchmarks, and reporting dashboards
  • Build initial marketing playbook with documented learnings and SOPs
  • Run minimum 5-10 rapid experiments to identify scalable growth levers
  • Establish vendor relationships and negotiate favorable platform terms
  • What We Offer

  • Competitive salary with significant performance-based incentives / bonuses
  • Potential equity / ESOP in an early-stage D2C brand
  • Opportunity to be a foundational team member and shape the brand from ground up
  • Direct access to founders and involvement in strategic decision-making
  • Ownership of entire performance marketing function with full autonomy
  • Significant marketing budgets and freedom to experiment
  • Fast-paced learning environment with rapid professional growth
  • [Add company-specific benefits : health insurance, flexible working hours, team outings, etc.]
  • This role is ideal for someone who wants to build something from scratch rather than optimize existing systems.

    Location

    Office-based role - Gurgaon office

    This is a full-time, in-office position. Given the early-stage nature of the brand and need for close collaboration, we require daily presence in the office.

    How to Apply

    Please submit your resume along with :

  • Detailed narrative of your 0-to-1 D2C experience : Describe the brand you built, your role, timeline, challenges faced, and key metrics (starting point → end results)
  • Your approach to launching and scaling a D2C brand from scratch with frugal budget
  • Specific examples of creative growth hacks or experiments that worked in early stages
  • Email your portfolio / case studies at d2c@grest.in demonstrating your journey.
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    Growth Marketer • haryana, haryana, in

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