Marketing Executive

Job Summary

We are seeking a highly motivated Marketing Executive to join our team and play a critical role in driving business growth. This position is responsible for identifying, engaging, and qualifying potential clients through outbound prospecting, marketing campaigns, and relationship-building activities. The ideal candidate will be skilled at using tools such as ZoomInfo and LinkedIn Sales Navigator , confident in cold outreach, and capable of creating impactful client-facing presentations. This role is essential to building a strong sales pipeline and ensuring seamless collaboration between marketing and sales functions.

Key Responsibilities

• Conduct cold calls, email marketing, and LinkedIn outreach to engage prospects and generate interest.
• Plan and execute marketing campaigns to build awareness and attract qualified leads.
• Use ZoomInfo, LinkedIn Sales Navigator, or similar tools for targeted prospect research.
• Generate qualified leads and book appointments with decision-makers.
• Build, organize, and maintain a detailed prospect database .
• Clearly understand and apply the differences between marketing and sales in daily activities.
• Collaborate with the sales team to ensure effective lead nurturing and improve lead-to-deal conversion rates.
• Create professional client presentations using PowerPoint or similar tools.
• Track, measure, and report on key lead-generation metrics.

Required Skills & Qualifications

Preferred Skills (Nice to Have)