Talent.com
Marketing Manager

Marketing Manager

Samaaropalakkad, kerala, in
6 days ago
Job description

About the Company

Samaaro is an award-winning, AI-powered event marketing platform, designed to help marketing teams plan, promote, and execute high-impact events with ease. Recognized by YourStory as one of the Top 30 Most Innovative Startups in India, Samaaro enables brands to automate event workflows, streamline guest journeys, and gain actionable insights across the entire event lifecycle. Since launching in 2020, we’ve empowered marketing teams across sectors like real estate, healthcare, BFSI, and government to run smarter, more efficient events.

We’re backed by leading investors including SucSEED Innovation Fund, Silver Needle Ventures, and The Chennai Angels. As one of the highest-rated event platforms on SourceForge, Capterra, G2, and Trustpilot, our commitment to excellence extends to our team culture as well.

At Samaaro, we follow a flat hierarchy rooted in openness, inclusivity, and trust. We believe in lifelong learning, holistic growth, and collaborative leadership, encouraging team members to take ownership and explore opportunities across functions.

About the Role

We’re looking for a strategic, hands-on Marketing Manager who can lead and scale our marketing efforts across content, performance, product, and brand. This is a high-ownership role for someone who thrives in fast-paced environments, is deeply comfortable with data, and knows how to build and execute full-funnel B2B marketing strategies.

You’ll work directly with the founders and cross-functional teams to drive brand visibility, generate demand, and position Samaaro as a category-defining solution in the global event-tech space. From content strategy and SEO to paid campaigns and partner marketing, you’ll be responsible for shaping how Samaaro engages its audience, attracts enterprise clients, and fuels growth.

If you're someone who blends creative storytelling with analytical thinking, loves trying bold ideas, and knows how to turn marketing into pipeline, we’d love to hear from you.

What You'll Own :

This is a high-impact role where you’ll drive the entire marketing function :

Content Strategy & Distribution

  • Own and expand the content roadmap across website, blogs, LinkedIn, Medium, Quora, and newsletters.
  • Publish case studies, white papers, and pillar content that attracts, engages, and converts.
  • Plan and execute a video-first content strategy (YouTube Shorts, Instagram Reels, explainers).

Newsletters & Customer Communication

  • Segment our customer base and prospects, define newsletter buckets, and improve CTRs and engagement.
  • Build nurture sequences aligned to sales stages and personas.
  • Organic & SEO Growth

  • Improve keyword rankings across traditional search engines and AI-driven search tools.
  • Work with SEO tools to drive content performance, while building and managing a network of freelancers, content writers, and interns to scale high-quality output and improve backlink authority.
  • Drive backlink strategy by identifying high-authority opportunities and collaborations
  • Performance Marketing

  • Plan, execute, and optimize campaigns across Google, LinkedIn, Instagram.
  • Own CAC, ROAS, CPL and budget tracking for all channels.
  • Product Marketing & Positioning

  • Refine our messaging and value proposition by vertical (Real Estate, BFSI, Pharma, etc.).
  • Work with the founders & sales team to create battle cards, competitor benchmarks, pitch enablement decks, and sales training material.
  • Brand & Communications

  • Ensure consistent brand language across all touchpoints — website, decks, social, product.
  • Manage PR opportunities, media partnerships, and award submissions.
  • Partnership & Community Marketing

  • Build relationships with relevant associations, event marketing communities, and influencers.
  • Execute co-marketing with clients and partners — webinars, articles, testimonials, and thought-leadership content.
  • Analytics & Funnel Performance

  • Own the end-to-end marketing reporting framework covering performance marketing, SEO rankings, organic traffic, social media growth, content performance, and lead generation across channels.
  • Define and report on key funnel metrics : impressions, CTR, leads, MQL to SQL conversion, CAC, and campaign-level ROI.
  • Monitor and report improvements in keyword rankings, backlink growth, engagement metrics, and channel-wise contribution to pipeline with regular insights and recommendations for optimization.
  • Desired Candidature :

  • At least 5 years of hands-on experience in B2B SaaS marketing, with a strong track record of building pipeline and growing brand visibility .
  • Someone who’s comfortable wearing multiple hats - strategy, execution, analytics, and creative.
  • You take ownership, move fast, and genuinely care about outcomes .
  • You love data . You're constantly measuring, optimizing, and making decisions based on what the numbers say.
  • You’re an AI-native marketer who uses tools like ChatGPT, Jasper, Surfer, or Notion AI to get more done, faster.
  • You’re not afraid to try bold ideas . You know marketing involves trial and error, and you're okay with failing fast to learn what works.
  • You can collaborate well across teams but you’re also confident leading initiatives independently.
  • Why Join us :

  • You’ll work directly with the founder and leadership team shaping Samaaro’s GTM and growth.
  • Be part of a category-defining SaaS platform that’s scaling across global markets.
  • Full ownership and autonomy : your ideas, campaigns, and experiments will drive real outcomes.
  • Young, dynamic culture with high standards and high rewards.
  • Samaaro is an equal-opportunity employer and values diversity in the workplace. We encourage candidates from all backgrounds to apply.

    Industry

  • Software Development
  • Employment Type

    Full-time

    Create a job alert for this search

    Marketing Manager • palakkad, kerala, in

    Related jobs
    • Promoted
    Sales Marketing Manager

    Sales Marketing Manager

    V&J Furnishings Pvt. Ltd.Palakkad, IN
    Welcome to V&J Furnishings Pvt.India's premier and fastest growing home furnishings company, headquartered in Ahmedabad with a state-of-the-art warehouses in Bengaluru, Ahmedabad and Delhi NCR.Sinc...Show moreLast updated: 10 days ago
    • Promoted
    Growth Marketer

    Growth Marketer

    Evolvous LimitedThrissur, IN
    Job Title : B2C Growth Hacker / Organic Growth Specialist.Mid-to-Senior Level (Minimum 3+ years of relevant experience).We are seeking a highly resourceful, results-oriented, and creatively brillian...Show moreLast updated: 2 days ago
    • Promoted
    Brand and Marketing Manager

    Brand and Marketing Manager

    Early.fitpalakkad, kerala, in
    Earlyfit is a doctor-led, tech-enabled weight loss program built around GLP-1 medications like Wegovy and Mounjaro.We combine prescription care, nutrition, and lifestyle support with smart integrat...Show moreLast updated: 4 days ago
    • Promoted
    Digital Marketing Manager

    Digital Marketing Manager

    PolicynationCoimbatore, IN
    We are an insuretech seeking a results-driven Digital Marketing & SEO Analyst to help us grow our online visibility, generate qualified leads, and strengthen our digital presence.The ideal candidat...Show moreLast updated: 4 days ago
    • Promoted
    Partner Marketing Manager

    Partner Marketing Manager

    CoreStackthrissur, kerala, in
    We’re looking for a self-driven Partner Marketing Manager to take full ownership of the end-to-end growth marketing strategy for our Partner business. This is a high-impact role for an experienced m...Show moreLast updated: 2 days ago
    • Promoted
    • New!
    Performance Marketing (Marketplaces Ads)

    Performance Marketing (Marketplaces Ads)

    DeconstructPalakkad, IN
    Job Description : E-commerce Ads Associate.Deconstruct is a performance-driven, science-backed skincare brand based in Bengaluru, India. We believe in simplifying skincare by combining transparency, ...Show moreLast updated: 7 hours ago
    • Promoted
    • New!
    Marketing Lead

    Marketing Lead

    RJ Corp RetailPalakkad, IN
    Develop and implement innovative brand strategies aligned with business objectives.Develop and manage marketing budgets, monitoring expenditures, and ensuring cost-effective campaigns.Customer Enga...Show moreLast updated: 7 hours ago
    • Promoted
    Digital Marketing Manager

    Digital Marketing Manager

    USI Global Recruitment LLCpalakkad, kerala, in
    If you’re passionate about data-driven marketing, creative storytelling, and delivering impactful campaigns — we want to hear from you!. Develop, implement, and manage multi-channel digital marketin...Show moreLast updated: 2 days ago
    • Promoted
    Digital Marketing Manager

    Digital Marketing Manager

    Fincart Financial Plannerspalakkad, kerala, in
    The Digital Marketing Manager will be responsible for planning, executing, and optimizing digital marketing campaigns across SEO, SEM (Google Ads), social media, email, and other online platforms.T...Show moreLast updated: 2 days ago
    • Promoted
    Head of Marketing | Retail & Brand Marketing

    Head of Marketing | Retail & Brand Marketing

    MetaMorphCoimbatore, Tamil Nadu, India
    We’re Hiring : Head – Marketing | Coimbatore.It's a 6-day working week with alternate Saturdays working from home.We’re looking for an experienced. This is a strategic and hands-on leadership role, i...Show moreLast updated: 8 days ago
    • Promoted
    Growth Marketing Manager

    Growth Marketing Manager

    Supanote AIthrissur, kerala, in
    Create thought-leadership content that redefines AI in behavioral health.Build a scalable inbound strategy to attract clinicians, payers, and industry partners. Turn complex clinical and tech topics...Show moreLast updated: 20 days ago
    • Promoted
    • New!
    Manager - Omnichannel

    Manager - Omnichannel

    Axtria - Ingenious InsightsThrissur, IN
    We are seeking a seasoned Omnichannel Analytics & Insights Manager to lead the evaluation and optimization of omnichannel campaigns for U. Lead customer-facing analytics engagements, managing stakeh...Show moreLast updated: 7 hours ago
    • Promoted
    Advertising Manager

    Advertising Manager

    OZRIT - IndiaPalakkad, IN
    The Advertising Manager will be responsible for developing and managing paid advertising campaigns across platforms such as Meta (Facebook & Instagram), Google Ads, and emerging channels like TikTo...Show moreLast updated: 26 days ago
    • Promoted
    Email Marketing Manager

    Email Marketing Manager

    Silvermine Groupcoimbatore, tamil nadu, in
    The Email Marketing Manager will be responsible for planning, developing, implementing, and managing our overall email marketing strategy to drive engagement, retention, and conversions.This role r...Show moreLast updated: 10 days ago
    • Promoted
    • Google Ads Manager

    • Google Ads Manager

    Mirum - IndiaPalakkad, IN
    Mirum, a digital agency known for its innovative approach to online growth, has announced a new opening for a.The Google Ads Manager will be responsible for designing, managing, and optimizing paid...Show moreLast updated: 20 days ago
    • Promoted
    • New!
    Senior Marketing Executive

    Senior Marketing Executive

    Silverdale PartnersCoimbatore, IN
    UK-based company, fully remote.Up to 15 lakhs fixed salary + bonus (negotiable).Interested in a marketing role where you can help build something from the ground up?. You will be part of a fast-grow...Show moreLast updated: 13 hours ago
    • Promoted
    AI Marketing Lead (B2B2C)

    AI Marketing Lead (B2B2C)

    SwirlCoimbatore, IN
    We work with OEMs across consumer electronics, automotive, appliances and equipment.Own our brand and content end-to-end : conceive → design → ship campaigns that generate qualified meetings and pip...Show moreLast updated: 2 days ago
    • Promoted
    Product Marketing Manager

    Product Marketing Manager

    Appinventivthrissur, kerala, in
    Develop go-to-market (GTM) strategies for new products and solutions.Craft compelling product messaging, positioning, and value propositions. Conduct market research, competitor analysis, and user s...Show moreLast updated: 2 days ago