Digital Content Strategist

About Us : We are making natural living a HABIT little by little. We do so by serving 100% natural self care to our consumers. The products are scientifically formulated, guided by ayurvedic principles & modern science. They are prepared fresh everyday in our ayurvedic kitchen, out of whole and raw ingredients such as fresh milk, curd, fruit pulps, flowers, herbs, nut & spices. They are finally tested clinically for efficacy & safety. This offering of Fresh Ayurveda has made a mark in the Indian personal care industry.

Today ~40Lac customers trust us for their personal care needs. We are proud to be featured in LinkedIn's Top Startups 2025- Delhi NCR Edition for our innovation and rapid growth.

The founding team has a strong startup experience, is well funded and backed by tier 1 institutional investors.

Key Responsibilities

Develop and implement a content strategy that aligns with the company’s objectives, target audience and brand guidelines.

Proven strength in ideation and concept development to create impactful content strategies that resonate with consumers while reinforcing brand identity and objectives.

Create and manage various content calendar to deliver timely content across various digital platforms.

Produce quality writing that connects with target audiences, boosts engagement, and enhances brand awareness

Complete writing assignments within project specifications and deadlines

Market products and services through blog posts, ebooks, email, and more

Research industry trends, market insights and competitor analysis to inform content development and identify opportunities.

Write & publish engaging and SEO-friendly content, including articles, blog posts, website copy, social media posts and email newsletters.

Collaborate with designers, videographers and other stakeholders to oversee the content creation of visually appealing and multimedia-rich assets.

Monitor and analyse content performance metrics, such as website traffic, engagement rates and conversions, and make data-driven recommendations.

Ensure brand consistency and compliance with the company’s style guide and voice across all content deliverables.

Manage and maintain content repositories, including content management systems (CMS), and ensure content is organised and easily accessible for future use.

Stay updated with industry best practices, emerging trends and evolving content formats to enhance content marketing initiatives continually.

Skills & Qualifications

Bachelor’s or Master’s degree (0–2 years of experience)

Strong understanding of consumer psychology and creative storytelling

Highly organized with strong ownership and bias for execution

Collaborative, curious, and willing to experiment and learn

Work Location : Sector 18, Gurgaon

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