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Digital Media Content & Brand Communications Specialist

Digital Media Content & Brand Communications Specialist

IndiaIT360guwahati, India
15 days ago
Job description

Key Responsibilities :

Content Writing :

  • Develop, write, and edit blogs, articles, website content, case studies, whitepapers, press releases , and email campaigns .
  • Write and edit content copy for Social Media
  • Create compelling B2B and B2C content for IT products, services, and solutions.
  • Translate complex technical topics into clear, engaging, and audience-friendly content .
  • Collaborate with design and tech teams to produce visual + written marketing materials .
  • Ensure all content aligns with brand tone, messaging, and SEO best practices .

Podcast & CXO Engagement :

  • Coordinate and interact with IT CXOs, industry leaders, and senior executives for podcast recordings and interviews.
  • Assist in research, scripting, and content development for podcast episodes.
  • Manage communication and scheduling for podcast guests in collaboration with the marketing team.
  • Represent the brand professionally and confidently during CXO interactions and recordings.

    • Social Media Management :

  • Plan, create, and manage daily posts across LinkedIn, Twitter (X), Instagram, Facebook , and YouTube .
  • Develop monthly social media calendars and campaigns to increase engagement and followers.
  • Monitor social media trends, competitor activities, and industry updates .
  • Run and analyse paid and organic campaigns for reach, engagement, and lead generation.
  • Respond to followers, manage community engagement, and maintain brand consistency.

    • SEO & Analytics :

  • Optimize content for search engines (SEO) and track performance using Google Analytics, SEMrush, or Ahrefs .
  • Research keywords and implement them naturally in website and blog content.
  • Prepare monthly reports on content performance and social media growth metrics .

    • Requirements :

  • Master’s degree in English, Communications, Marketing, Journalism, or related field.
  • 2-4 years of experience in content writing and social media management , preferably in the IT or technology sector .
  • Excellent command of English —both written and verbal.
  • Creative mindset and out-of-box thinker
  • Strong understanding of IT products, SaaS, software development, and tech industry trends .
  • Proficiency with tools like Canva, Buffer, Hootsuite, HubSpot, WordPress , and Google Analytics .
  • Ability to work independently, meet deadlines, and manage multiple projects simultaneously.

    • Preferred Skills :

  • Understanding of LinkedIn algorithms and content optimization strategies.
  • Creative thinker with strong storytelling and branding abilities.

    • What We Offer :

  • A dynamic and collaborative work environment.
  • Opportunity to work on global IT and technology brands.
  • Professional growth and upskilling opportunities.
  • Competitive salary and performance-based incentives.
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    Digital Media Specialist • guwahati, India

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