Digital Content Coordinator

Social Media Marketing Specialist Role Description

Our organization is seeking a skilled and strategic Social Media Marketing Specialist to drive follower growth, engagement, and conversions across multiple brand locations. The ideal candidate will have a mix of creative storytelling, data-driven decision-making, and strong coordination with teams to ensure every post contributes to brand visibility and community growth.

Key Responsibilities :

• Strategy & Planning : Develop monthly content calendars outlining post frequency, campaign themes, and growth objectives. Plan and execute campaigns for ongoing promotions, seasonal events, memberships, and partnerships.
• Content Creation & Execution : Collaborate with design and video teams to develop engaging content. Review and finalize copy, hashtags, and CTAs for every post. Maintain a consistent voice emphasizing fun, trust, and community.
• Community Management & Growth : Drive organic follower growth through posting, trend participation, and engagement strategies. Build relationships with local influencers and community pages for collaborations.
• Analytics & Reporting : Track performance metrics including reach, engagement, saves, shares, and follower growth. Create monthly reports highlighting wins, learnings, and actionable insights.