Creative Strategist – Influencer

We are looking for a Creative Strategist who deeply understands Gen Z culture, trends, and

digital behaviour. This role is perfect for someone who lives on social media, understands what

goes viral, and can build a strong online presence for brands.

Key Responsibilities

 Develop trend-driven content strategies tailored for Gen Z audiences.

 Plan and execute end-to-end social media content across Instagram etc. and short-form

platforms.

 Analyze market trends, media consumption patterns, audience preferences, and platform

behaviour to identify content opportunities.

 Track social media algorithms, new features, platform updates, and suggest creative

approaches accordingly.

 Identify viral moments, hooks, and formats aligned with brand voice.

 Collaborate closely with content creators, designers, and video editors.

 Manage social calendars, campaign ideation, and platform-wise strategies.

 Track performance, insights, and platform analytics to improve engagement.

 Strengthen the brand’s online presence through innovative and fresh creative ideas.

 Stay updated with pop culture, memes, reels trends, and creator ecosystems.

Requirements

 3+ years of experience in social media, content strategy, or digital creation.

 Strong understanding of Gen Z psychology, humour, references, and digital habits.

 Proven experience in managing or growing engaging social media pages.

 Ability to ideate viral concepts and translate them into executed content.

 Excellent sense of aesthetics, storytelling, and digital-first creative thinking.

 Ability to work in a fast-paced, trend-heavy environment.

Ideal Candidate

 Someone who is plugged into trending reels, meme culture, creator economy.

 Has worked with youth-centric brands, content studios, or social media agencies.

 Thinks creatively, moves fast, and brings fresh creative energy to the table.