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Product Marketing Manager

Product Marketing Manager

AppVentorybhubaneswar, India
22 hours ago
Job description

As a Product Marketing Manager, responsible for shaping how the world understands AppVentory’s value, transforming product capabilities into compelling stories that resonate with buyers.

This role focuses on differentiated positioning, impactful GTM execution, and enabling sales teams with insight-rich material that accelerates revenue.

What you will do

Positioning & Messaging

  • Define value propositions , key messages , and differentiation for AppVentory and its features.
  • Translate technical product details into customer-centric stories .
  • Maintain consistent messaging across website, pitch decks, campaigns, and PR.

Go-to-Market (GTM) Execution

  • Partner with product and marketing teams for every new feature or release.
  • Develop GTM plans — including positioning, launch assets, timelines, and success metrics.
  • Coordinate cross-functionally to ensure smooth and impactful launches.

    • Market & Customer Insights

  • Conduct market intelligence — understand competitors, trends, and buyer personas.
  • Identify pain points, use cases, and language that resonates with target audiences (advisors, tech providers, procurement teams, etc.).
  • Share insights with product and leadership to guide roadmap and GTM decisions.

    • Sales Enablement

  • Create and maintain sales collateral : decks, battlecards, case studies, comparison sheets, ROI Calculators, and one-pagers.
  • Train sales and customer success teams on product messaging and objection handling.
  • Build content that helps move prospects through the funnel.

    • Product-Led Content

  • Create engaging product content — demos, explainers, case studies, blogs, playbooks
  • Drive content usage across campaigns and sales motions to support pipeline creation

    • Customer Advocacy

  • Build and manage relationships with key customers
  • Develop references, testimonials, and success stories to strengthen credibility and proof points

    • Performance Tracking

  • Monitor launch effectiveness, adoption metrics, and content engagement
  • Report learnings and recommendations to continually refine the GTM strategy

    • Cross-Functional Collaboration

  • Work closely with Growth Marketing to align product messaging to campaign initiatives
  • Partner with Customer Success to enhance retention, upsell, and expansion opportunities

    • What we expect

  • 4 - 9 years in B2B SaaS product marketing or equivalent strategic marketing role
  • Strong storyteller with a passion for translating complex products into clear buyer-focused narratives
  • Experience building sales enablement and GTM materials that drive measurable revenue impact
  • Ability to perform competitive analysis and leverage insights to influence decisions
  • Excellent communication and project management skills with cross-functional ownership
  • Hands-on and proactive mindset — thrives in a fast-paced, high-growth environment

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