Creative Copywriter

Job Requirements

Job Purpose :

As a key part of Global Brand function, the Creative Copywriter role requires traditional copywriting skills blended with smart creative solutions, intimate user insights and an open collaborative demeanor. The ideal incumbent will be seamlessly fused with up-to-date knowledge of the latest industry developments, media usage and channel trends. Reporting to the Creative Strategy Lead, this exciting new role will be part of the team dedicated to defining our overall brand image, unifying ideas and projects to drive a distinct, clear and consistent brand experience.

The role holder will bring a passion for storytelling and understand the nuances of working within a business through a period of growth. The incumbent should be extremely comfortable with managing, prioritizing and working in an organization which is dynamic, should be able to work in a startup environment and is excited about working across a variety of categories and channels and have the ability to adapt their style and voice with ease.

Key Responsibilities :

• Create copy content across a variety of platforms, partnering with the broader creative team including scripts, storyboards, technical documents, ensuring project closure consistently from idea initiation to creation.
• Well versed with writing copy both long and short form, ensure quality output, in line with the campaign objective and target audience.
• Ability to transform ideas and concepts into engaging and compelling stories. Possess clear and versatile writing style, able to skillfully adapt their writing for different audience, brand and channel needs. Able to take a vague narrative and turn it into an engaging story that can be used to shape the content.
• Able to Package, share and present their ideas in a logical and engaging format.
• Able to evolve and maintain their tone of voice to represent our brand.
• Liaising with internal stakeholders to agree on a strategic approach and ensure alignment with both the creative brand strategy and product strategy.
• Good understanding of the customer journey and be aware of how impactful communication can assist and contribute to superior customer experience.
• Demonstrate a collaborative approach within the team to contribute effectively towards overall team development, participate extensively in meetings, presentations, projects and other work-streams.

Education :

Full time university degree (Communications or journalism-related qualification is preferred and / or substantial relevant experience)

Experience :