AVP- Field Marketing

Key Responsibilities

• Develop and execute global events marketing plans aligned with overall business goals and sales targets.
• Plan and manage on-ground events, trade shows, conferences, and customer engagement programs.
• Collaborate with the sales team to design field campaigns that generate qualified leads and opportunities.
• Identify and partner with local vendors, associations, and industry bodies to expand reach and visibility.
• Create and manage event calendars, budgets, and ROI metrics for all field marketing activities.
• Manage event logistics including booth setup, branding, collateral, and promotional materials.
• Support account-based marketing (ABM) initiatives through localized campaigns and experiences.
• Coordinate post-event reporting and analysis to measure performance and optimize future activities.
• Work closely with content and design teams to ensure consistent brand messaging across all touchpoints.
• Stay informed on regional market trends, competitor activities, and customer insights to inform strategy.

Qualifications & Skills

Skills Required

CRM Tools, Event Management, Lead Generation, Hubspot