Copywriter

Role : Copywriter (Marketing-focused)

Type : Full-time, Remote (Permanent)

Experience : Minimum 1 year (content writing + copywriting) — 1–2 years preferred

Salary : ₹18,000 – ₹25,000 per month (in-hand, fixed)

Start : Immediate joiners preferred

About BeasyFit

BeasyFit is an online fitness and coaching company focused on helping busy professionals achieve sustainable fat-loss and fitness through practical nutrition and structured coaching. The brand delivers scalable digital coaching programs and measurable outcomes for working professionals.

Role Summary

We are looking for a motivated Copywriter who also has hands-on marketing skills and prior content writing experience. You will create high-impact copy for paid campaigns (Meta / Instagram, Google), conversion-focused landing pages and emails, and value-driven organic content (blogs, social posts) to grow our audience and conversion metrics.

Key Responsibilities

• Write persuasive, conversion-focused ad copy for Meta (Facebook & Instagram) and Google Ads that aligns with campaign objectives.
• Produce long-form content and social posts (blogs, Instagram carousels, newsletters) that build brand authority and organic engagement.
• Draft email sequences, landing page copy, and CTAs that convert.
• Collaborate with performance, design, and product teams to craft messaging for both paid and organic channels.
• Plan and execute content calendars that integrate organic content and paid campaigns.
• Run lightweight copy tests (A / B variants), measure results, and iterate based on metrics (CTR, conversion rate, ROAS).
• Maintain consistent brand voice and messaging across channels.

Required Qualifications & Skills

Nice to Have