Brand Marketing Consultant

Brand Marketing Lead

Job Description

About HFCL

HFCL is a leading technology company specialising in creating digital networks for telcos, enterprises and governments. Over the years, HFCL has emerged as a trusted partner offering sustainable high-tech solutions with a commitment to provide the latest technology products to its customers. Our strong R&D expertise coupled with our global system integration services and decades of experience in fiber optics enable us to deliver innovative digital network solutions required for the most advanced networks.

The Company’s in-house R&D Centers located at Gurgaon, Bengaluru and Hyderabad along with invested R&D houses and other R&D collaborators at different locations in India and abroad, innovate a futuristic range of technology products and solutions. HFCL has developed capabilities to provide premium quality Optical Fiber and Optical Fiber Cables, state- of-the-art telecom products including 5G Radio Access Network (RAN) products, 5G Transport Products, Wi-Fi Systems (Wi-Fi 6, Wi-Fi 7), High Capacity Backhaul Radios, Switches, Routers and Defence electronics products viz. Thermal Weapon Sights, Electronic Fuzes, High-Capacity Radio Relay and Surveillance Radars.

The Company has state-of-the-art Optical Fiber and Optical Fiber Cable manufacturing plants at Hyderabad, Optical Fiber Cable manufacturing plant in Goa and in its subsidiary HTL Limited at Chennai. The Company’s recently set-up plant in Manesar is focused on telecom equipment production, with products that qualify under the Government of India’s Production-Linked Incentive (PLI) Scheme.

HFCL is a partner of choice for its customers across India, Europe, Asia Pacific, Middle East, Africa and USA. HFCL’s commitment to to quality and environmental sustainability inspires it to innovate solutions for the ever-evolving customer needs.

Position Overview

HFCL is on the hunt for a dynamic and experienced Brand Marketing Lead to join the team and catapult the brand presence to greater heights. The successful candidate will develop and

execute comprehensive brand marketing strategies to enhance HFCL's market position, drive brand awareness, and support business growth across telecom, defense, and railway verticals. The ideal brand champion will bring a strong background in B2B marketing within the technology or telecommunications industry and a passion for turning complex tech into compelling stories.

Key Responsibilities

Brand Strategy & Management

• The Brand Marketing Lead will craft and implement a comprehensive brand strategy that aligns with HFCL's business objectives and vision - think of it as being the brand's GPS, navigating through competitive terrain
• Developing customer personas and journey maps across global markets for business units. Craft multiple touch point mapped to customer’s stage in the funnel
• Translating voice-of-customer data into brand narratives, and running targeted campaigns
• Implementing feedback loops to refine brand positioning and creating differentiation strategies through competitive analysis
• Integrating account-based marketing with broader brand strategies

Marketing Communications

Events & Industry Relations

Marketing Operations

Team Leadership

Performance Analysis

Qualifications & Requirements

Education & Experience

Skills & Competencies

Personal Attributes

Location

About HFCL,( )

HFCL (formerly Himachal Futuristic Communications Limited ) is a leading Indian technology company specializing in telecom infrastructure , optical fiber cables , and networking equipment . Headquartered in Gurugram , HFCL operates manufacturing facilities in Solan , Chennai , Goa , and Hyderabad , and serves clients across 30+ countries 2.

Key Business Areas :