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Lead Generation & Sales Consultant - EdTech

Iridescent Technologymohali, India

3 days ago

Job description

Business Development Manager – Organic Lead Generation

Growth Engineering Impact Suite & Zavmo

Location : India (Remote) | Target Market : UK EdTech – Enterprise & Educational Institutions

Experience : 10+ years EdTech sales with UK / USA companies

Compensation : INR 10-14L base + commission (OTE : INR 16-22L)

ABOUT US

Growth Engineering (founded 2003) : gamified LMS serving Apple, Cisco, L'Oréal, HP. Twenty-two years proven results.

Iridescent Technology (founded 2022) : Zavmo – AI-powered learning companion. Training Magazine's Top 20 AI Innovation Learning Tools 2025. Maps to National Occupational Standards and OFQUAL qualifications.

THE ROLE

Sole person responsible for converting marketing-qualified leads into sales-qualified meetings with senior decision-makers. Report directly to Marketing Manager.

Book meetings with L&D Directors, Chief Learning Officers, and OD leaders at UK enterprises and educational institutions. Work with MLQs from and plus LinkedIn campaigns.

This requires deep learning technology understanding and ability to engage senior leadership with credibility. We need proven, stable track record from UK / USA-based EdTech companies.

CORE RESPONSIBILITIES

Lead Management :

Own complete MLQ-to-meeting pipeline across both brands
Respond to all inbound enquiries within 24 hours
Prioritise leads by seniority, budget authority, product fit

Qualification & Discovery :

Conduct qualification calls using BANT methodology

Assess whether prospects need Impact Suite (gamification), Zavmo (AI personalisation), or integrated solution

Identify organisational challenges and decision-making process

Meeting Booking :

Schedule qualified meetings with senior L&D / OD leaders

Ensure meetings meet strict qualification criteria

Prepare detailed pre-meeting briefings for sales team

Coordinate calendars across time zones (India to UK)

Marketing Partnership :

Work closely with Marketing Manager on lead quality and campaign performance

Provide weekly feedback on messaging effectiveness and market intelligence

Track conversion rates, meeting bookings, and pipeline

TARGETS

Monthly :

Book 10-15 qualified meetings with senior leaders

Process 100-150 MLQs across both brands

Maintain 18-25% meeting conversion rate

24-hour response time on all enquiries

Quarterly :

Generate 30-40 qualified meetings

Contribute to 2-3 crore in closed revenue

MEETING QUALIFICATION CRITERIA

L&D Director, CLO, Head of OD level

Budget authority confirmed

500+ employees OR regulated industry

Clear business need for gamified learning, skills intelligence, or compliance

Active project within 6-12 months

ESSENTIAL REQUIREMENTS

10+ years consistently hitting EdTech sales targets with proven meeting-booking and revenue contribution

Stable employment history with UK or USA-based companies

Proven UK enterprise sales experience – multinationals, private companies, educational institutions

Extensive senior-level engagement – comfortable with C-suite and director-level contacts

Excellent English – native-level fluency with perfect grammar and professional business writing. Non-negotiable

Deep understanding of learning technology – LMS, mobile learning, gamification, AI in learning, compliance

Multi-product sales experience

CRM mastery – Salesforce, HubSpot, or similar

Self-motivated and highly organised – proven ability to work independently

Comfortable with UK business hours (approximately 1 : 30pm-10pm IST)

Verifiable references from UK / USA-based EdTech companies

HIGHLY DESIRABLE

Experience with gamified learning platforms and AI learning technologies

Knowledge of apprenticeship levy, OFQUAL qualifications, NOS frameworks

Regulated industries experience (energy, finance, healthcare)

Established UK L&D community connections

LinkedIn Sales Navigator proficiency

Track record of 20%+ meeting conversion rates

Experience selling into 1,000+ employee organisations

IDEAL CANDIDATE

Proven professional with 10+ years solid, stable track record from reputable UK / USA-based EdTech companies. Knows UK market intimately. Excellent English communicator with native-level fluency – perfect grammar and culturally appropriate business communication.

Thrives working independently as sole lead conversion specialist. Understands why senior leaders take meetings. Can articulate how organisations struggle with engagement (gamification solution) and personalisation (AI solution).

Comfortable discussing gamification science and AI capabilities without hype. Respectful, professional, persistent. Builds lasting relationships through genuine interest in client success. Takes ownership of entire MLQ-to-meeting pipeline with strong initiative.

WHY JOIN US

The Mission : Help humans live their best lives through transformative learning.

The Technology : Growth Engineering (22 years proven gamification) + Zavmo (multi-agent AI, industry-recognised 2025).

The Opportunity : Own lead conversion function as sole specialist. Represent both established market leader and innovative AI disruptor in substantial UK EdTech market.

The Autonomy : Work independently with direct access to Marketing Manager and sales leadership.

The Earnings : Uncapped commission rewarding meeting quality and deal outcomes. Strong earnings potential for experienced professionals.

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Lead Generation • mohali, India

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