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Sales & Marketing - Transformer

CrediHireKolkata, India

30+ days ago

Job description

1. Market Strategy & Business Development

Develop and execute market penetration strategies for transformer segmentspower, distribution, solar / wind, dry-type, furnace, and special application units
Identify new business opportunities in India & international markets (EU, MENA, Africa), supporting Companys global expansion goals

2. Client Acquisition & Management

Generate leads through direct client engagement, industry events, and channel partners; build relationships with utilities (SEBs), EPC firms, and OEMs (e.g., Schneider, ABB, Siemens).

Manage client lifecycleconduct RFQ responses, technical proposal development, price negotiation, and contract closure.

3. Product & Technical Marketing

Develop compelling sales materials highlighting Company's transformer strengths : low-loss / eco-design, reliability, NABL-certified testing, and customization ability

Work closely with R&D, production, and QA to align messaging and technical narratives for product positioning.

4. Sales Target & Performance Monitoring

Set and monitor regional sales targets, revenue projections, and KPI tracking.

Analyze sales data to optimize channel effectiveness, pricing strategies, and ROI on marketing efforts.

5. Tender & Project Bid Management

Lead response efforts for tenders : scope reviews, technical compliance, costing, and timely submissions.

Coordinate internally to ensure proposals align with production capabilities and capacity planning.

6. Collaboration & Internal Engagement

Partner across R&D, production, supply chain, finance, and field services for project delivery alignment.

Relay market feedback to influence product roadmapeco-design, renewable energy, and green transformer innovations .

7. Brand & Industry Presence

Represent Company at trade shows, seminars, and industry forums; evaluate opportunities for franchises or channel expansions

Drive strategic initiatives to position Company as a trusted transformer brand in power and renewable energy sectors.

8. After-Sales & Customer Satisfaction

Ensure seamless handover to service teams and maintain customer support protocols.

Monitor and enhance post-sales satisfaction, coordinating service and maintenance follow-up.

Required Profile

5-10 years in technical sales or marketing within transformer, power equipment, or heavy electrical industries.

Proven track record in B2B sales, with experience handling RFQs, tenders, and strategic negotiations.

Strong technical understanding of transformers, standards (IEC, IS, ANSI), eco-design, and renewable-energy applications.

Excellent communication, presentation, and negotiation skills; ability to build long-term client relationships.

Comfortable with domestic and international travel.

(ref : iimjobs.com)

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Sales Marketing • Kolkata, India