GenY Medium - Associate Analytics Manager

Description : About the Company :

GenY Medium, a leading full-service digital marketing agency, is in the business of managing perceptions of brands online. Our team combines the three essential skills to excel at performance marketing :

Consumer understanding, 2. Content Marketing and 3. Technology expertise

Within a very short span of time, our young team has served a number of clients and helped create positive conversations around their brands. The good news is that we are growing and fast! Read more about the company at Summary :

This role provides digital media recommendations and solution to problems of clients both internal and external, prepares and implements media plans and other deliverables.

Job Responsibilities :

• Create and execute strong digital media recommendations with supporting validation
• Develop and execute media plans
• Oversee buys, analyze campaigns, and change recommendations to maximize performance
• Work with cross-functional teams (Creative, Tech, Client servicing, etc.) to manage processes
• Manage maintenance and changes to media plans
• Design and document analytics tracking specifications for various digital channels, including web, mobile apps, and microsites
• Track, prioritize, and manage analytics implementation initiatives across teams; serve as contact for analytics / tracking requests
• Manage the testing, QA, QC, and debugging of analytical / tagging code
• Work with business partners to ensure that all digital media is tagged and trackable so that standard reports can be created and shared
• Produce clear and detailed client-facing reports to identify areas of opportunity to improve campaign performance
• Take responsibility for ensuring projects are delivered on time and within budget
• Communicate with clients about projects both remotely, and in-person

Skills Required :

Experience Required :

(ref : iimjobs.com)