Job Description
Purpose
To Achieve Business Growth And Customer Satisfaction By
- Enabling and coaching dealerships for self-sufficiency across people, processes, and results.
- Ensuring adherence to company norms, guidelines, and processes.
- Expanding network representation within the assigned territory.
- Effectively gathering and utilizing market intelligence for business advantage.
- Establishing steady-state procurement and retail channels.
Key Responsibilities
Retail Planning & Achievement
Develop and implement plans to achieve retail targets in the assigned Authorized Franchisee (AF).Co-create sales strategies with dealers and Sales Managers across multiple channels (Digital & Brick & Mortar).Regularly review performance and take corrective measures to meet retail objectives.Build conviction and ownership among Sales Managers to deliver committed results.Ensure 100% Value-Added Services (VAS) compliance at AF (Warranty, RSA, Documentation, RF, Insurance).PDCA and Sales Support
Ensure execution of all sales promotional activities at the AF.Monitor enquiry conversions; conduct win-loss analysis to improve efficiency.Participate in BTL activities to motivate dealer teams and assess campaign effectiveness.Authorized Franchisee Visits
Conduct AF visits as per guidelines to evaluate standards and processes (enquiry management, CLF adherence, customer feedback scores, finance & compliance, delivery process).Perform Balanced Scorecard (BSC) audits and recommend corrective actions.Benchmark competition, brokers, and market activities to identify best practices.Provide timely feedback to the market area team and Head Office (HO).Network Development
Identify and onboard potential parties for Authorized Franchisee expansion.Support network development initiatives to enhance market presence.Requirements
Strong business acumen and retail sales planning ability.Dealer relationship management and coaching skills.Analytical mindset with expertise in market intelligence gathering.Knowledge of dealership processes, customer lifecycle, and retail channels.Excellent communication and stakeholder management skills.Graduate / MBA preferred.5–10 years of experience in sales, dealer development, or retail operations (preferably in the automotive / consumer durable industry).Proven track record in achieving retail targets and managing channel partners.Skills Required
Knowledge of dealership processes, Market intelligence gathering, Retail sales planning, Dealer relationship management