Blend360 - Digital Data Specialist

Digital Data Specialist GA4 Analytics

Cob Description :

We are seeking a skilled Digital Analytics Implementation Specialist with strong expertise in technical implementations, troubleshooting, and server-side tracking, while collaborating with cross-functional teams and third-party vendors to ensure accurate and scalable analytics solutions.

Responsibilities.

• Manage mobile app analytics tracking with a strong focus on Firebase SDK.
• Debug and troubleshoot complex issues across analytics implementations, including third-party integrations.
• Ensure data accuracy, quality, and governance across all tracking frameworks.
• Collaborate with product, engineering, and marketing teams to align tracking with business 4+ years of experience in digital analytics implementation.
• Study plans, courses, and additional certifications tailored to your role.
• Set up Google Analytics accounts and views, applying necessary filters to ensure clean data.
• Configure and implement Google Analytics tracking codes on websites.
• Analyze and interpret website traffic and user behavior to provide actionable insights.
• Create and manage custom reports and dashboards to meet the specific needs of the business.
• Perform regular audits to ensure accurate data collection and provide recommendations for improvements.
• Work with marketing, sales, and development teams to establish key performance indicators and goals.
• Monitor and evaluate search results and search performance across major search channels.
• Communicate and present data findings and insights to non-technical stakeholders.

(ref : iimjobs.com)