Search Ads Specialist

Role Overview

Manage search engine marketing campaigns across Google, Bing, and other search platforms to drive high-intent traffic and conversions for D2C brands.

Key Responsibilities

• Search Campaign Management

Create and optimize Google Ads search, display, and shopping campaigns

Manage YouTube advertising campaigns for brand awareness and conversions

Implement Bing Ads and other search engine advertising strategies

Develop and execute Google Shopping and product feed optimization

Conduct comprehensive keyword research and competitive analysis

Develop keyword bidding strategies and budget allocation

Implement negative keyword strategies and search query optimization

Monitor and optimize for keyword performance and search trends

Collaborate with web designers on landing page optimization for search traffic

Implement A / B testing for landing pages and conversion funnels

Optimize Quality Score factors and ad relevance

Ensure search ads align with landing page content and user intent

Set up and monitor conversion tracking and attribution

Generate detailed performance reports and optimization recommendations

Implement automated bidding strategies and smart campaigns where appropriate

Monitor competitor activities and adjust strategies accordingly

Key Performance Indicators

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