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Brand Lead

Brand Lead

WallsToHome InteriorsBengaluru, Karnataka, India
15 hours ago
Job description

Position : Marketing Manager / Brand Lead

Location : Electronic City, Bangalore — Work from Studio

Timings : 10 : 30 AM – 7 : 30 PM

Experience : 3–5 years (marketing for Home interiors preferred)

CTC : ₹45,000 – ₹65,000 / month (based on experience)

About WallsToHome Interiors

WallsToHome Interiors is a growing residential interior design studio in Electronic City, Bangalore, known for quality craftsmanship, modern design and a seamless client experience. We’re looking for a hands-on Marketing Manager / Brand Lead to own marketing, connect our agency, photographer, HR and sales teams, and drive high-quality enquiries.

Role Summary

You will own planning and execution of marketing campaigns, brand and content quality, ad performance tracking, lead generation, brand awareness and cross-team coordination. You’ll work closely with the Founder and be responsible for measurable growth in leads, brand reach and conversion efficiency.

Key Responsibilities

  • Build & own monthly marketing calendars tied to business goals.
  • Plan & monitor lead-gen campaigns across Meta, Google & others; coordinate with digital agency.
  • Track CPL, CTR, conversion; recommend and implement campaign optimizations.
  • Define & maintain brand voice, visual language and creative standards.
  • Create / Approve creatives, captions & videos; coordinate project / hand-over shoots with photographer.
  • Maintain Marketing → Zoho CRM data integrity and prepare monthly performance reports.
  • Manage local / offline branding : showroom collaterals, events, referral programs & society partnerships.
  • Work with HR for employer branding; with Sales & Design to capture client stories and content.
  • Manage marketing budgets and measure marketing ROI.
  • Work with digital agency to revamp the website, landing page etc

KPIs (targets)

  • Qualified leads / month
  • CPL
  • Lead → Enquiry conversion
  • Meta reach & engagement
  • Campaign execution adherence
  • Google Search results
  • Hits on the website
  • Must-have

  • 3–5 years in marketing / brand / digital coordination.
  • Experience in interior design / real estate / lifestyle brands.
  • Practical experience with Meta Ads Manager & Google Ads.
  • Comfortable with analytics and ROI-driven decision making.
  • Strong written & verbal communication; excellent creative briefing skills.
  • Highly organised, self-driven, and collaborative.
  • Why join

  • Own the complete marketing vertical for a rapidly growing brand.
  • Creative freedom, close collaboration with Founder & cross-functional teams.
  • Opportunity to scale brand presence in Bangalore and own measurable impact.
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