Manager, Marketing Analytics

Job Title : Analytics Manager (AVP equivalent)

Resource Level : Level 7

Analytics Offering : Marketing Ops

Location : Mumbai / Bangalore / NCR

Experience Required : 12-18 years

Detailed responsibilities :

• Responsible for managing delivery across multiple analytics workstreams such as digital analytics, social media analytics, SEO, consumer insights, reporting and dashboards.
• Understand the business, industry context and apply digital and marketing analytics concepts to provide business solutions. Understand functional and technical requirements from the client.
• Prepare insights from various digital, marketing and CRM data sources. Present actionable recommendations to senior stakeholders
• Lead strategic analytics delivery for clients across the globe. Ensure quality assurance of all work products by team, adherence to delivery timelines and contractual SLAs
• Drive value adds to the client by undertaking right projects and measuring impact (uplift in engagement etc)
• Manage a team of analysts. Responsible for mentoring, planning career growth for the resources
• Establish best project management practices, leverage tools to track tasks and issues.

Must Haves :

Strong aptitude in working and generating insights from diverse data sources – digital, social, campaign, CRM, and broader marketing analytics datasets

Working knowledge of visualization tools like Tableau / Power BI / Data Studio