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Manager, Marketing Analytics

Manager, Marketing Analytics

Accenture in IndiaBengaluru, Republic Of India, IN
1 day ago
Job description

Job Title : Analytics Manager (AVP equivalent)

Resource Level : Level 7

Analytics Offering : Marketing Ops

Location : Mumbai / Bangalore / NCR

Experience Required : 12-18 years

Detailed responsibilities :

  • Responsible for managing delivery across multiple analytics workstreams such as digital analytics, social media analytics, SEO, consumer insights, reporting and dashboards.
  • Understand the business, industry context and apply digital and marketing analytics concepts to provide business solutions. Understand functional and technical requirements from the client.
  • Prepare insights from various digital, marketing and CRM data sources. Present actionable recommendations to senior stakeholders
  • Lead strategic analytics delivery for clients across the globe. Ensure quality assurance of all work products by team, adherence to delivery timelines and contractual SLAs
  • Drive value adds to the client by undertaking right projects and measuring impact (uplift in engagement etc)
  • Manage a team of analysts. Responsible for mentoring, planning career growth for the resources
  • Establish best project management practices, leverage tools to track tasks and issues.

Must Haves :

  • Experience in managing analytics delivery and. End to end understanding of analytics lifecycle and experience in Data Management, Business Intelligence, Customer Insights & Reporting with high exposure to international clients (in direct client facing roles)
  • Experience in Analytics delivery, stakeholder management, project management, demand prioritization, resource allocation and team management.
  • Strategic thinker with excellent skills in planning, team leadership and client communications.
  • Strong knowledge and working experience in Marketing Platforms, especially in Analytics
  • Familiar with data querying and manipulation – SQL, Big Query

    • Strong aptitude in working and generating insights from diverse data sources – digital, social, campaign, CRM, and broader marketing analytics datasets

    Working knowledge of visualization tools like Tableau / Power BI / Data Studio

  • Familiarity with offline data, survey, CRM and transaction datasets
  • Hands on experience in Adobe Analytics
  • Consumer insights using Kantar Track
  • Social Media tools like Talkwalker and Hootsuite
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    Marketing Manager • Bengaluru, Republic Of India, IN