Manager- Content Strategist

Primary Responsibilities :

Partner with leadership and stakeholders to define and execute content strategies supporting brand awareness and demand generation for our B2B professional services

Develop comprehensive content roadmaps aligned with customer journey stages, from awareness through decision and retention

Leverage AI tools and automation to streamline content creation, optimize SEO performance, and accelerate time-to-market

Build scalable content processes and templates that enable non-writers to implement consistent, accurate messaging

Content Creation & Management

Create engaging, high-quality content across the entire marketing funnel including web copy, thought leadership articles, white papers, case studies, email campaigns, social media content, and paid advertising copy

Collaborate with internal subject matter experts to extract insights and develop authoritative content that demonstrates our expertise

Build and maintain a strategic editorial calendar that attracts qualified prospects while ensuring content freshness, searchability, and usability

Write, edit, and proofread content at various stages, incorporating feedback from multiple stakeholders

Brand & Standards Leadership

Establish and maintain consistent brand voice, style guidelines, and content standards across all channels

Ensure all content aligns with brand positioning and speaks effectively to SMB and mid-market audiences

Mentor internal teams including content specialists, SEO, and creative teams to maintain quality and consistency

Performance & Optimization

Monitor and analyze content performance across platforms, tracking engagement metrics, conversions, lead quality, and brand impact

Identify optimization opportunities across marketing campaigns and lead nurturing sequences

Conduct A / B testing on content elements to continuously improve performance

Apply customer data and insights to tailor messaging to specific audience segments and pain points

Required Qualifications

Bachelor's degree in Marketing, Communications, Journalism, or related field

5-8 years of content strategy and creation experience in B2B professional services or related industries